Aurora Magazine

Promoting excellence in advertising

Published in Sep-Oct 2012

A few of my favourite things

The Creative Director of Orientm McCann Erickson picks best latest ads.

Naya Nazimabad

Category: TVC

A winner of Pakistan Advertisers Society (PAS) Awards 2012 and a true ‘Mark of Pride’ for the client and agency.

Agency: Orientm McCann Erickson, Pakistan

Coca-Cola Heist

Category: TVC

Upbeat and memorable; I found the TVC to be a completely inventive animated spot with clever gags, such as the brilliant image of butterflies assembling into the shape of a bottle.

Agency: Wieden + Kennedy, Portland, USA


Category: Logo

Not only widely recognised as one of the most famous images, it is also the most innovatively coined logo. Its modern and unique design enables it to standout and signifies the quality standards it produces. To me, it’s all about unleashing the creativity within.

Agency: Regis McKenna (Rob Janoff), USA

Ufone Saaf Awaz

Category: TVC

The marketing approach is very clever. The overall strategy was very well orchestrated and the message conveyed makes me chuckle every time I see it.

Agency: Interflow Communications/Game Over Productions, Pakistan

P&G Thank you Mom

Category: TVC

Heart warming. Does an amazing job of recognising the countless hours of hard work invested by loving moms into their children’s future. Being a mom is the hardest job in the world. But it’s also the best. This really struck home with me.

Agency: Wieden + Kennedy, Portland, USA

Supreme Ishq

Category: Branded Song

It captures the essence of the Mughal era with magnificent sets and the clever tactic of reaching out to all the tea lovers through a well composed and researched song, which created quite a stir among music lovers.

Agency: JWT Pakistan


Category: Print

To successfully continue the execution of a consistent marketing concept, while carrying the legacy of over five decades ago, is definitely praiseworthy. Lux has been intuitively engaging celebrities with their brand and continues to work with them. Back in the day, a lot of hard work and effort was put into ads with an impressive attention to details, and the calligraphy says it all.

Agency: R Lintas (now Lowe & Rauf), Pakistan

Mobilink Moments

Category: TVC

Definitely a clutter breaker by setting new trends in telecommunication. A long string of emotionally engaged ads within the telecom industry followed.

Agency: Manhattan Communications, Pakistan

Asma Nabeel is Creative Director, Orientm McCann Erickson.