Aurora Magazine

Promoting excellence in advertising

Published in Jan-Feb 2017

Stillman’s launches petroleum jelly

Stillman’s Pakistan, synonymous with fairness and freckle solutions, recently launched Stillman’s Petroleum Jelly.

Stillman’s Pakistan, synonymous with fairness and freckle solutions, has launched its latest product – Stillman’s Petroleum Jelly – to cater to customer demand from the colder regions of Pakistan. The latest product comes in two variants (without fragrance and with fragrance) and is available in one SKU of 50 grams. The price for both the variants is Rs 75. “We keep our pricing as competitive as possible.

Due to expensive raw materials, we have to keep our margins very low as we cannot compromise on the quality of the raw materials,” commented Faaiz Gulzar, Manager Marketing, Stillman’s Pakistan. The product, Stillman’s claims, is free of impurities and is sourced and imported from the best refiners. Although the company does not actively advertise, the recent campaign launched in December 2016, was marketed via radio, TV, print and digital. Stillman’s Petroleum Jelly is targeted at both men and women from SEC C and D. The company has also launched a face wash in two variants; a regular daily face wash and a fairness face wash, and plans to introduce three new products soon.