Aurora Magazine

Promoting excellence in advertising

Campaigns for September–October

Published in Nov-Dec 2016

Campaigns for September–October

Bank AL Habib



Brand: AL Habib Monthly Saver Account
Brief: Relaunch Saver Account
Creative/Media Agency: Bond Advertising
Creative Team: Asif Hussain
Account Team: Reem Ehteram
Media: Print, TV, Radio

Engro Foods



Brand: Olper’s milk
Brief: Olper’s provides complete nutrition for children’s growth.
Creative Agency: JWT Pakistan
Media Agency: Brainchild Communications
Creative Team: Syed Yawar Iqbal, Mehr Hamid
Account Team: Sara Koraishy, Shehryar Baig, Sumair Jokhio
Media: TV, Radio, OOH, Digital

Chevron



Brand: Havoline
Brief: Customer loyalty appreciation promotion.
Creative Agency: Spectrum Y&R
Media Agency: Media Edge
Creative Team: Arsalan Ahmed, Azmeena Rahmatullah
Account Team: Faisal Alavi, Faraz Ahmed
Media: Print, TV, Radio

Faysal Bank



Brand: Business First Current Account
Brief: Relaunch product.
Creative Agency: Adcom Leo Burnett
Media Agency: Zenith Optimedia
Creative Team: Dawer Bukhari, Usama Qasmi, Zeeshan Jilani, Awais Dhakan
Account Team: Ayesha Mehmood, Ovais Khawaja
Media: Print, TV, Radio, Digital, Activation

English Biscuit Manufacturers



Brand: Rio
Brief: Reinforce fun brand positioning.
Creative Agency: JWT Pakistan
Media Agency: Starcrest Communications
Creative Team: Syed Yawar Iqbal, Mehr Hamid, Alifia Dairkee
Account Team: Sara Koraishy, Ahsan Saeed, Moomal Manzoor
Media: Print, TV, OOH

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)



Brand: FocusPK
Brief: Create a name and brand identity for FPCCI’s Production & Entertainment Conference.
Creative/Media Agency: Bond Advertising
Creative Team: Amna Majid
Account Team: Reem Ehteram
Media: Digital, POS, Activation

Khalis Group



Brand: Olio
Brief: Launch campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Jamil Ahmad, M. Tauqeer
Account Team: Qazi Yasir Ahmed, Hyder Ali Rafi, Faisal Akram, Hamza Irfan
Media: Print, Radio, OOH

Nestlé Pakistan



Brand: Nestlé Bunyad
Brief: Trial promotion campaign of the 26 gm sachet pack.
Creative Agency: Ogilvy & Mather Pakistan
Media Agency: Maxus
Creative Team: Arshad Aslam, Ayesha Ikram, Sumbul Khalil
Account Team: Zeban Syed Abdul Saboor
Media: TV, OOH, POS

Mobilink



Brand: Jazz
Brief: Highlight the merger of Jazz and Warid, and welcome consumers to be a part of the biggest network of Pakistan.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Uzma Farhan , Aiman Saleem, Taimoor Leghari
Account Team: Waqas Khawaja, Waleed Shah
Media: Print, TV, OOH, Digital

Stylo



Brand: Stylo
Brief: Relaunch the brand
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Glen Joseph, Azfar Raza, Tehseen Naqvi, Sara Khan
Account Team: Qazi Yasir Ahmed, Hyder Ali Rafi
Media: Print, TV, Radio, OOH

Nestlé Pakistan



Brand: Nestlé Fruita Vitals
Brief: Reposition the brand as one that inspires positivity and inclusiveness.
Creative Agency: Ogilvy & Mather Pakistan
Media Agency: Maxus
Creative Team: Madeeha Noor, Daniyal Malik, Ayesha Ikram, Fahad Aslam
Account Team: Zeban Syed, Aadil Bin Qasim
Media: TV, OOH, Digital

Stylo



Brand: Insignia
Brief: Eid collection launch campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Glen Joseph, Azfar Raza, Faiqa Ahmed
Account Team: Qazi Yasir Ahmed, Hyder Ali Rafi, Faisal Akram
Media: Print, Radio, OOH