Category: Activation High-tech vending machines installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension – invited consumers to set their differences aside and share a simple moment over a Coke. I love the idea because it literally is the brand’s philosophy in motion.
Agency: Leo Burnett, Australia and USA
Wayne Rooney was injured just before the World Cup and his participation was in doubt. The whole of England was agonising over it. To announce his participation Nike made this print and outdoor ad. World Cup football, passion, drama and adversity what else do you need? I think it is a great example of iconic imagery to define what the brand stands for.
Agency: Wieden+Kennedy, USA
I like this one for its simplicity and clear communication.
Agency: Red Communication Arts, Pakistan
The word play is very interesting. The headline refers to the Pakistani cricket team’s win over South Africa. They are referred to as ‘chokers’ because they tend to always lose the big games. In this particular match Omer Gul ripped through their batting, hence ‘Chokers Guldozed’.
Agency: Spectrum Y&R, Pakistan
This campaign was released after Steve Jobs returned to Apple. The campaign restored Apple’s image by re-establishing the innovative, non-conformist credentials of the company. Think different indeed.
Agency: TBWA/Chiat/Day, UK
An example of well communicated design; it conveys the idea without taking itself too seriously.
Another example of humour well done in print. The layout does full justice to the product without being insensitive to the design.
Agency:Interflow Communications, Pakistan
An installation was designed to celebrate Sprite Nights. It captured the essence of the event: the freedom to be who you are.
Agency:Ogilvy & Mather, Pakistan
Arshad Aslam is Executive Creative Director, Ogilvy & Mather. email@example.com