Muzaffar Manghi recently joined Adcom as the agency’s first General Manager.

Prior to this, Manghi spent six years at Red Communications, starting out as Creative Director and eventually moving to GM/Head of Strategy (he previously worked at Ogilvy & Mather Pakistan and JWT Pakistan). Manghi says he joined Adcom because the “agency landscape is about to change and the era of big retainers is over, therefore agencies need to provide value to their clients and Adcom is all about value, value and value.” In his opinion regardless of their media spend, clients should feel they are getting value from their agency and he believes that “no other agency understands this apart from Adcom.” He is excited to be working on accounts such as Atlas Honda Group, Engro Foods and Soneri Bank. The future plan at Adcom, he says is to become “Pakistan’s best agency”.