Aurora Magazine

Promoting excellence in advertising

Sep - Oct 2023

My Favourite Things
A Few of my Favourite Things

A Few of my Favourite Things

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
Campaign Register Published in Sep-Oct 2023
Duty Matters II

Duty Matters II

In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahmoob.
What’s Wrong With Good News?

What’s Wrong With Good News?

Pakistani newsrooms need to rebalance their quotients of bad versus good news, or risk permanently alienating their readers, argues Zahrah Mazhar.
We Are Not Beautiful

We Are Not Beautiful

As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Looking Good in Times of Stress

Looking Good in Times of Stress

Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Just Saying

Just Saying

Aurora's editorial from the September-October 2023 issue.
Most Read
The Games People Play

The Games People Play

Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life.
Interview People Trends Creative
Creativity in Crisis

Creativity in Crisis

Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
Agencies
Waking Up To Woke

Waking Up To Woke

To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Books & Reviews Campaign Watch
Campaign Watch

Campaign Watch

Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Campaigns Launches