My Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
Ad campaigns released in July-August 2023, from the September-October 2023 issue.
Published in Sep-Oct 2023
Sara Jamil reflects on the gifts that graphic design brings into our worlds.
In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times.
A day in the life of Ibrahim Shaukat, CEO, Daari Mooch.
In an attention span compromised world, only influencer marketing will work, argues Ad Mad Dude.
Arshad Awan sets out his reasons why Pakistan needs to do this.
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahmoob.
Pakistani newsrooms need to rebalance their quotients of bad versus good news, or risk permanently alienating their readers, argues Zahrah Mazhar.
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Fatima S. Attarwala explores how Pakistani women approach their beauty.
The personal care category is at the forefront of a huge revolution in terms of consumer adoption, writes Khalid Naseem.
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Why are beauty and personal care ads aimed at Pakistani men so lame? Sami Qahar poses the question.
Aurora's editorial from the September-October 2023 issue.
Muhammad Ali Khan on how personal care brands have evolved their messaging.
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Is PTCL acquiring Telenor?
Faraz Maqsood Hamidi elaborates on Kurt Vonnegut's theory on why people want drama in their life.
Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base.
M. Hussain profiles Mina Salman, Founder, Bagallery.
Good girls in dramas don't depend on makeup. They're born pretty.
Homogenisations and short-term approaches are plunging Pakistani creativity into a crisis, argues Arshad Awan.
To come to terms with woke consumerism, brands need to dig a lot deeper than they are currently doing, argues Afzal Hussain.
Books & Reviews
Zohra Yusuf reviews A Life Lived With Passion – Irfan Husain (1944-2020).
Zuneeta Rawat, head of the marketing and creative department, Image, lists her favourite and not-so-favourite recent ad campaigns.
Sprite addresses social issues with its latest Thand Rakh campaign.
The celebrity cricketer launches 10Z for fitness enthusiasts.