Aurora Magazine

Promoting excellence in advertising

Jul - Aug 2023

Campaign Register Published in Jul-Aug 2023
Just Saying

Just Saying

Aurora's editorial from the July-August 2023 issue.
Campaign Watch

Campaign Watch

Ammarah Haroon Dar, ECD, Publicis RED Communication Arts, lists her favourite and not-so-favourite recent ad campaigns.
Burp

Burp

Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Winning Gold for Pakistan

Winning Gold for Pakistan

Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Short But Far From Sweet

Short But Far From Sweet

Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.
Stretching the Basket

Stretching the Basket

Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Duty Matters

Duty Matters

Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
The New Agents of Change

The New Agents of Change

Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
I Am a Person, Not a Label

I Am a Person, Not a Label

In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
The ABC of Marketing Food to Gen Z

The ABC of Marketing Food to Gen Z

Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Fail and Repeat

Fail and Repeat

What is it that prevents Pakistan from moving forward economically?
Interview