Ad campaigns released in May-June 2023, from the July-August 2023 issue.
Published in Jul-Aug 2023
Aurora's editorial from the July-August 2023 issue.
Seema Jaffer, CEO, Bond Advertising, picks her favourite ads.
Puruesh Chaudhary discusses the dangers of social media addiction.
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
Ammarah Haroon Dar, ECD, Publicis RED Communication Arts, lists her favourite and not-so-favourite recent ad campaigns.
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Has the recent Budget brought little cheer to an auto industry in crisis?
A day in the life of Riffat Rashid, content creator for digital food content platforms such as GirlGottaEat and Hungry In Karachi.
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Rashna Abdi reviews Frickin’ Short Life: Sinfully Alluring (The World’s Smallest Autobiography) by Khawar Salim.
Fatima S. Attarwala examines how price increases are changing what goes into the average grocery basket.
Julian Saunders discusses why brands need to focus on their duty to their customers, rather than touting their purpose.
Aurora sounds out the three creative winners who won it for Pakistan.
Arshad Awan explores the essence of creativity.
Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Gen Z are redefining our lifestyles and the sooner brands understand them the better, argues Danial Pirani.
Umair Kazi imagines himself in 2045… until he is plunged back into reality…
Muna Khan profiles filmmaker and musician Babar Sheikh.
Amir Jahangir discusses how Pakistan can transform its inherently rich potential into meaningful economic growth.
The 7th edition of the Pakistan Digital Awards takes place.
In trying to force Gen Z into labels of their own creation, brands should actually try to understand what defines them, argues Nadeem F. Paracha.
Wall’s has released a new ice cream flavour, Cookie Craze.
How Dulux is stirring sentiments with their recent 'Karay Khushiyon Ki Hifazat’ campaign.
Xiaomi's launch of their Redmi 12C mobile phone and why ‘Sab Ko Redmi Chahiye’.
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
What is it that prevents Pakistan from moving forward economically?
M. Raza Pirbhai, CEO, KFC, speaks to Aurora
about survival in a time of economic stress and staying relevant to Gen Z.