Books & Reviews
Menin Rodrigues reviews Head Lion by Neil Peter Christy.
Branded Bubbles
A day in the life of Ghazanfar Azzam, President and CEO, Mobilink Microfinance Bank.
Published in Sep-Oct 2022
How to prepare for what will eventually be the next big thing.
Raaj Kheraj on whether a little negativity can actually go a long way.
Fintechs are doing themselves no favours by just focusing on ease and convenience.
Salman Ali questions why Pakistani brands advertise at all.
In times of crisis, smart brands resort to stories rather than consumer promotions.
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Umair Kazi hopes microcampaigns will encourage the industry to indulge in positive disruption.
The realities that are impeding the full-scale conversion to digital cash in Pakistan.
Umair Gadit, Co-Founder/CEO, Savyour, on Savyour's journey as the first, and only, local cashback app and affiliate marketing platform.
To be truly innovative, fintechs will require an entirely new set of skills.
Financial institutions have more to gain than they think, if only they would commit to inclusion.
Faraz Maqsood Hamidi writes about finding the thing itself (and no, it's not fintech).
Osama Saeed profiles Naureen Hyat, CEO & co-Founder, Tez Financial.
Why legacy banks remain confident about the impact of fintechs on their business prospects.
The fintech space represents a huge opportunity to ratchet up the financial inclusion process.
Not only is increased digital lending the need of the hour, it is also a very attractive business proposition.
Despite the significant efforts made by all the stakeholders, Pakistan’s fintech ecosystem still has a long way to go.
Nadeem Hussain, Coach, Planet N, about the evolution of the fintech space and the challenges that need to be addressed.
The uncharacteristically muted response from brands to Pakistan's flood emergency.
My Favourite Things
Arooj Anwar lists her favourite recent ad campaigns.
Campaign Watch
Fatima Nasir, Senior Creative Manager, Daraz, lists her favourite and not-so-favourite recent ad campaigns.
Launches
Pura Spring enters the bottled water market, but with a difference.
The iconic brand targets the young.
Campaigns
Ad campaigns released in July-August 2022.
How Sunsilk's 165x45 feet, 3D anamorphic billboard was designed.
