Published in Jan-Feb 2022
Sidra Iqbal takes us through a day in her life.
Ans Khurram explains the three thresholds of data and how and when to use them.
An in-depth understanding of people’s culture is key to success in advertising.
Yet, not many acquire this talent.
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi –
Memoirs of Syed Nizam Shah.
Arifa Noor profiles Kathy Gannon.
In the reskilling stakes, women are in danger of being left behind unless stereotypes change, warns Fauzia Kerai Khan.
Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
Ali Rez applauds the brands that have had the courage to take on the toxic narratives that affect women.
Ad campaigns released in January–February 2022.
Asrar Alam lists a few of his favourite recent campaigns.
Marylou McCormack profiles Batool-e-Azra, Chief Client Officer, IAL Saatchi & Saatchi.
The more women in advertising the better, writes Faraz Maqsood Hamidi.
Influencer marketing is much more than celebrity marking, but do we know the difference? Raaj Kheraj poses the question.
Sammer Sultan, co-Chairman, Shan Foods, speaks to Aurora about her organisation’s ascent to success.
Aurora's ed on what women in Advertising want in 2022.
Muhammad Azfar Ahsan, Minister of State & Chairman, BOI, speaks about his long-term vision for Pakistan.
Jehan Ara speaks to three young women who overcame the odds to make it in the start-up space.
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Twenty-one strong and successful women voice their opinion. Zeenat Chaudhary sums it all up.
If women have it harder at work, it is often because men are still clinging to their silver spoons, argues Hira Mohibullah.
Despite decades of ‘progress’, advertising continues to be riddled with examples of gender stereotyping, writes Aneera Fareed.
Hibah Kamal reviews the recent campaigns that she liked and disliked.
EFU's strategic response to Covid-19.
Umair Kazi goes out on a limb.
Embarking on her own solo journey, Rashna Abdi seeks expert advice from women in the profession.
Anusha Zahid reviews Interwood's new campaign 'Trust the Experts'.
"Thankfully, today, indie artists are breaking into the mainstream..."
President and CEO, U Microfinance Bank, on the challenges that come with operating in the rural retail banking sphere.