Aurora Magazine

Promoting excellence in advertising

Jan - Feb 2022

Published in Jan-Feb 2022
Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
A Life Lived in Full

A Life Lived in Full

Zohra Yusuf reviews Paradise Lost: A Journey from Kashmir to Karachi – Memoirs of Syed Nizam Shah.
Womancipation

Womancipation

The more women in advertising the better, writes Faraz Maqsood Hamidi.
Women in Start-Ups

Women in Start-Ups

Jehan Ara speaks to three young women who overcame the odds to make it in the start-up space.
What Women Want

What Women Want

You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
I Want That Silver Spoon!

I Want That Silver Spoon!

If women have it harder at work, it is often because men are still clinging to their silver spoons, argues Hira Mohibullah.
Campaign Watch

Campaign Watch

Hibah Kamal reviews the recent campaigns that she liked and disliked.
People