Published in Jul-Aug 2021
Will ad spends continue to be impacted by the the volatility of macroeconomic factors even as the economy recovers?
Aurora's campaign register for May-June 2021.
Creative Director, M&C Saatchi World Services, on the great and not-so-great campaigns from early 2021.
The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role.
To fully capitalise on the opportunities that come with e-commerce, Pakistani brands must upgrade their backend processes.
"That we were able to buy a medium sized electronic appliance in the throes of the pandemic felt like something of an achievement"
The changes food retailers/foodpreneurs can make to account for what people want next in the industry.
Senior Creative Manager, Blitz Advertising, on his favourite ad campaigns.
Muhammad Ali Khan drills down into what lies at the core of creativity.
Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank.
Chairman, Imarat Group, on Graana.com’s plans to transform Pakistan’s real estate sector.
CEO, Telenor Pakistan, speaks about telecom and digitisation ambitions in a world shaped by the global pandemic.
Co-Founder and Partner, Teamup, on the evolution of the digital ecosystem and the impediments to further growth.
Co-Founder & CEO, Jolta Electric, on his organisation’s electric bikes and the future of electric vehicles in Pakistan.
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
The Premier Sales CEO talks about the distribution business in a changing retail ecosystem.
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Aurora's ed on the gradual transformation of grocery retail.
Zohra Yusuf reviews But, Prime Minister… by Javed Jabbar.
"Unlike other textile and apparel sectors, there is no market data for this category and no association of the producers..."
CEO, PBC, speaks to Aurora about the recent budget and what Pakistan must do to achieve sustainable economic growth.
In the wake of the new budget, Mazhar Mohsin Chinoy looks ahead to the new automobile policy.
The absence of a clear strategy on how to achieve the new budget is a major source of concern.
Branded Bubbles
A day in the life of kiryana store owner, Abdul Wahid.
Campaigns
How Kala Kola is levelling up.
Anfords Pakistan's launch of the country's first locally manufactured cream cheese spread.