Aurora Magazine

Promoting excellence in advertising

Jul - Aug 2021

Published in Jul-Aug 2021
The Inefficiency Model

The Inefficiency Model

The retainer model may be working for the procurement departments; but definitely not for the agency or the client.
Eight Ways to Eat

Eight Ways to Eat

The changes food retailers/foodpreneurs can make to account for what people want next in the industry.
Steering the Dream

Steering the Dream

Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank.
The High Road to Market

The High Road to Market

Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Come Into My Kiryana

Come Into My Kiryana

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
The Race for Expansion

The Race for Expansion

Aurora examines the impact of local modern trade on traditional retail and brand in-store strategies.
Pakistan’s Very Own M&S

Pakistan’s Very Own M&S

"Unlike other textile and apparel sectors, there is no market data for this category and no association of the producers..."
Branded Bubbles Campaigns