People
When Covid-19 struck the first Pakistani.
“The number of people who have registered is in the hundreds of thousands, not millions"
Mahmood Parekh, Chief Executive, MCM Advertising, in profile.
Published in Mar-Apr 2021
Aurora's ed on Pakistan's management of Covid-19.
Faraz Maqsood Hamidi's take on healthcare branding.
Sadia Kamran on the launch of Roshan Digital Account.
Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions.
Syed Amir Haleem warns of the dangers posed by the big tech companies.
Syeda Faryal Ali presents her top five favourite healthcare ads...
It was definitely groovy!
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Patrick Collister recalls his experiences with PAS and of Pakistan.
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Ali Akhai comments on the scope of R&D in Pakistan’s pharma industry.
Tracing Covid-19’s trajectory in Pakistan and its impact; from the first positive case to the arrival of the vaccine,
Eiesha Mubasher picks her favourite and not-so-favourite ads.
Shangrila’s campaign aims to celebrate traditional foods and highlight how their range of products “can add magic to these foods"
Interview
“Our warehousing facilities are the first and the only one of their kind in Pakistan.”
The fragility of Pakistan’s healthcare sector and how to fix it.
Dr Faisal Sultan, Special Adviser to the Prime Minister on Health, speaks to Aurora about Pakistan’s Covid-19 vaccination drive.
Campaign Register
Campaign register Jan-Feb 2021
Recent
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
What does it take to to win an Effie?
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Transformations in the marketing communications industry require further institutional strengthening of the profession.
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Public health communication in Pakistan needs a behavioural overhaul.
How pharma companies should position themselves to compete in a digitised world.
The art and science of marketing to the Healthcare Professional (HCP).
Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
On why Pakistan needs a strong manufacturing base to compete successfully.
Assessing the challenges faced by Pakistan’s healthcare system.
What are the factors preventing Pakistan’s pharma sector from becoming a ‘Sunrise Industry’?
Can the government deliver on its Sehat Sahulat Program?
Launches
The new macho man, according to Veet Men, which was launched recently, is sensitive, respectful and, above all, well-groomed
