Aurora Editorial: Mar-April 2021
Aurora's ed on Pakistan's management of Covid-19.
Mar - Apr 2021
Published in Mar-Apr 2021
Interview
Campaign Register
Branded Bubbles
Profile
Recent
A Prescription for Branding
Faraz Maqsood Hamidi's take on healthcare branding.
Lighting up Pakistan’s Banking Sector
Sadia Kamran on the launch of Roshan Digital Account.
Dr Creative
Ali Rez on the increasing effectiveness of the communications industry in developing healthcare solutions.
You Just Got Sold!
Syed Amir Haleem warns of the dangers posed by the big tech companies.
Making Life Better – One Campaign at a Time
Syeda Faryal Ali presents her top five favourite healthcare ads...
The PSL 6 Anthem – Groovy or Not?
It was definitely groovy!
“We are against any kind of measurement”
Qamar Abbas, Executive Director, PAS, speaks about the achievements of PAS and the new challenges facing the industry.
Hits and Misses and Further to Go
In 25 years PAS has cleared many milestones; the challenge now is to tackle the thornier issues...
Don’t Make Assumptions
Patrick Collister recalls his experiences with PAS and of Pakistan.
Wrestling With the Digital Revolution in Pakistan
Recalling fond memories of PAS and Pakistan causes Julian Saunders to ponder on how the digital revolution is turning out.
Exposing Pakistani Advertising to Global Perspectives
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Is Pakistan Ready to Tap Into a $140 Billion Global Market?
Ali Akhai comments on the scope of R&D in Pakistan’s pharma industry.
Interview: CEO, MAQ Builders and Developers
“Our warehousing facilities are the first and the only one of their kind in Pakistan.”
Interview: Special Assistant to the PM on Health
“The number of people who have registered is in the hundreds of thousands, not millions"
Campaigns for January-February 2021
Campaign register Jan-Feb 2021
Meet Patient Zero: Syed Yahya Jafri
When Covid-19 struck the first Pakistani.
Bringing Medical Advertising to Pakistan
Mahmood Parekh, Chief Executive, MCM Advertising, in profile.
The Five-Letter Word
By bringing the Effies to Pakistan, PAS have successfully pivoted the mindset of Pakistani advertising.
How to Win an Effie
What does it take to to win an Effie?
“PAS needs to evolve a multipronged strategy to combat a total collapse of the advertising sector”
Interview with Hameed Haroon, CEO, The Dawn Media Group.
Much Done, More Still to Do
Transformations in the marketing communications industry require further institutional strengthening of the profession.
“We need to go where our consumers are going, not where they have been”
Interview with Asif Aziz, Chairman, PAS and Chief Commercial Officer, Jazz.
Giving Advertisers Their Own Voice
Tariq Ikram (SI) recalls the early days of PAS’s formation.
Revamping Public Health Communication
Public health communication in Pakistan needs a behavioural overhaul.
Pharmaceuticals in a Digital World
How pharma companies should position themselves to compete in a digitised world.
Decoding the HCP
The art and science of marketing to the Healthcare Professional (HCP).
Strangled Potential
Despite inherent potential, the chances of exporting pharma products from Pakistan are bleak due to short-sighted government.
Interview: Javed Ghulam Mohammad, Group MD & CEO, Martin Dow Group
On why Pakistan needs a strong manufacturing base to compete successfully.
Working Towards a Healthy Pakistan
Assessing the challenges faced by Pakistan’s healthcare system.
