Aurora's ed on Pakistan’s automotive industry.
Jan - Feb 2021
Published in Jan-Feb 2021
Books & Reviews
Ans Khurram gives his five best tips on how to make your insights actionable.
The new Covid-19 etiquette.
Sheikh Adil, GM Marketing, Shan Foods, sets the challenge...
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Muneeb Akram experiences a change in perspective after moving to the client side.
A day in the life of a car enthusiast.
Interview with Danial Malik, CEO, Master Changan Motors.
Campaigns for November-December 2020
Moving to Euro 5 emission compliance is critical for Pakistan’s quality of life, yet the stakes may prove too high.
Is Pakistan ready to leapfrog into the EV revolution?
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
Khalid Naseem highlights the complexities that go into a car purchasing decision.
Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches.
How the recent drop in interest rates has proved to be a boon for the automotive industry.
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
Samreen Sarwar, Creative Manager, Bond Advertising, lists her favourite ads from last year.
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Hira Mohibullah, ECD, BBDO Pakistan, on why introverted people often make the best leaders.
Eisha Salim, Business Lead, Brainchild Communications, on survival in an uncertain world...
Taimur Tajik, Creative Head, Interwood, on the dangers of over complications.
Faraz Maqsood Hamidi dips into Lady Corona’s playbook.
Can Pakistan’s automotive industry take the plunge into the 21st century?
Interesting products you may never have guessed are made by car manufacturers.
Fatima Ansari, Creative Associate, BBDO Pakistan, in profile.
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
2020 - a bad time for advertising.
EFU's latest campaign encourages millennials to invest in their futures.
Interview with Usman Khalil Noon, CEO, Kanas and Director, Tehzeeb Bakers.
Will Virgin Atlantic and the launch of AirSial bring more air traffic to Pakistani skies?