Scaling-Up Pakistan
2021 has been a good year for Pakistani start-ups. Nabeel Qadeer unpicks the reasons behind this.
Jan - Feb 2021
Published in Jan-Feb 2021
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Aurora Editorial: Jan-Feb 2021
Aurora's ed on Pakistan’s automotive industry.
Reading the Right Meanings Into Insights
Ans Khurram gives his five best tips on how to make your insights actionable.
Learning to Behave
The new Covid-19 etiquette.
Can You Build a Global Brand?
Sheikh Adil, GM Marketing, Shan Foods, sets the challenge...
Disruption as a Status
Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status.
Is Your Client Really So Unreasonable?
Muneeb Akram experiences a change in perspective after moving to the client side.
Mad About Vintage
A day in the life of a car enthusiast.
Democratising Pakistan’s Automotive Industry
Interview with Danial Malik, CEO, Master Changan Motors.
Campaign Register (Nov-Dec 2020)
Campaigns for November-December 2020
Euro 5 in Perspective
Moving to Euro 5 emission compliance is critical for Pakistan’s quality of life, yet the stakes may prove too high.
Preparing for an Electric Future
Is Pakistan ready to leapfrog into the EV revolution?
Charging Up the EV Opportunity
Producing ‘Made in Pakistan’ batteries for electric cars may well represent a huge economic opportunity for the country.
A Decision in the Right Direction
Khalid Naseem highlights the complexities that go into a car purchasing decision.
A Drive Off the Beaten Track
Pakistani automobile advertising needs to move away from the monotony of sameness and adopt more distinctive approaches.
Auto Financing Gets a Boost
How the recent drop in interest rates has proved to be a boon for the automotive industry.
Why Lemons Rule
Ali Rez, Regional ECD, BBDO Worldwide, looks at the eight best classic VW advertisements from 60 years ago.
A Few of My Favourite Things
Samreen Sarwar, Creative Manager, Bond Advertising, lists her favourite ads from last year.
Do You Fight Or Do You Fawn?
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Make Way for the Introverts
Hira Mohibullah, ECD, BBDO Pakistan, on why introverted people often make the best leaders.
Planning the 2021 Battleground
Eisha Salim, Business Lead, Brainchild Communications, on survival in an uncertain world...
Keep It Simple, Stupid
Taimur Tajik, Creative Head, Interwood, on the dangers of over complications.
21 Ways to Drive 2021
Faraz Maqsood Hamidi dips into Lady Corona’s playbook.
A Long Road to a Faster Lane?
Can Pakistan’s automotive industry take the plunge into the 21st century?
When Beetles Turn Into Sausages
Interesting products you may never have guessed are made by car manufacturers.
When the World Is Your Oyster
Fatima Ansari, Creative Associate, BBDO Pakistan, in profile.
Karachi’s Once Illustrious Citizens
Zohra Yusuf, CCO, Spectrum VMLY&R, reviews "Goans of Pakistan" by Menin Rodrigues.
Campaign Watch Nov-Dec 2020
2020 - a bad time for advertising.
EFU’s Life Ka Backup
EFU's latest campaign encourages millennials to invest in their futures.
A Vision to Diversify
Interview with Usman Khalil Noon, CEO, Kanas and Director, Tehzeeb Bakers.
Boarding for Better Horizons
Will Virgin Atlantic and the launch of AirSial bring more air traffic to Pakistani skies?
A Life Lived With Passion
Javid Ali Khan remembers Irfan Husain (1944-2020).