Aurora Magazine

Promoting excellence in advertising

May - Jun 2019

Recent

How effective is your ad?

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.

What’s next?

Ali A. Rizvi, Founder, What’s Next Entertainment, on running a start-up production house.

PREPARE FOR FAILURE

Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.

Casting inspiration

How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
Opinion Media

Lights, camera, controversy!

Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
Mergers & Acquisitions Launches Campaigns

Taste the new Tang

Mondeléz Pakistan introduces a ‘new and improved’ Tang – just in time for Ramzan!