Aurora Magazine

Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.

Ali A. Rizvi, Founder, What’s Next Entertainment, on running a start-up production house.

On the importance of owning a clear competitive space.

By repeating the same words in our communication, we are robbing them of their effectiveness.

As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.

A rebuttal.

S. Zaheeruddin Ahmed, Founder, iD Creations, in profile.

In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.

Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.

How Big Tech has become the single largest threat to our privacy and eventual safety.

A review of some of the recent ad campaigns.

How VCast Online is creating a digital platform that resonates with both audiences and advertisers.

Why is it important to be in charge of your careers.

A review of some of the best ad campaigns.

What Uber’s buyout of Careem means.

This year the show became more localised in terms of talent, instruments and music.

PSL triumphed against the odds.

An obituary.

A crucible for personal and professional growth and reflection – whether or not you were a banker.

Rafique Jalal remembers.

Why personal care marketing needs a big rethink.

Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?

Interview with Shahnoor Ahmed, Chairmen & CEO, Spectrum VMLY&R

National Bank of Pakistan finally takes the plunge.

Mondeléz Pakistan introduces a ‘new and improved’ Tang – just in time for Ramzan!