How effective is your ad?
Despite the number of variables that go into creating advertising, clarity of thought and consistency are important.
May - Jun 2019
Recent
Opinion
Media
Mergers & Acquisitions
Launches
Campaigns
What’s next?
Ali A. Rizvi, Founder, What’s Next Entertainment, on running a start-up production house.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
5 golden rules to communicate effectively
By repeating the same words in our communication, we are robbing them of their effectiveness.
How premium is your brand?
As premium-priced products gain traction in Pakistan, let's explore the dynamics behind this trend.
Pirates of the ad commercials? NOT!
A rebuttal.
Behold a storyteller
S. Zaheeruddin Ahmed, Founder, iD Creations, in profile.
An industry driven by corruption
In conversation with Syed Faisal Hashmi, Founder, and Sultan Ghani Afzal, CEO, Stimulus Productions Worldwide.
PREPARE FOR FAILURE
Umair Kazi, Partner, Ishtehari, on the ever-changing dynamics of digital production.
Welcome to the age of Surveillance Capitalism (you are already in it – like it or not)
How Big Tech has become the single largest threat to our privacy and eventual safety.
Campaign Watch
A review of some of the recent ad campaigns.
Casting inspiration
How VCast Online is creating a digital platform that resonates with both audiences and advertisers.
Fly you fools!
Why is it important to be in charge of your careers.
A Few of my Favourite Things
A review of some of the best ad campaigns.
Uber leverages Careem
What Uber’s buyout of Careem means.
Nescafé Basement 5 – a season of diversity
This year the show became more localised in terms of talent, instruments and music.
How PSL 2019 trumped war hysteria
PSL triumphed against the odds.
Thank you for the music, Mr Carrapiett! Edward Carrapiett (1936-2019)
An obituary.
BCCI: The zenith of financial Zen
A crucible for personal and professional growth and reflection – whether or not you were a banker.
An exemplary journalist – A thorough gentleman Jamil Akhtar (1940-2019)
Rafique Jalal remembers.
Do you really feel as good as you think you look?
Why personal care marketing needs a big rethink.
Lights, camera, controversy!
Despite having significantly raised the bar, why are production houses still at the receiving end of so much flak?
Spectrum heads for new directions
Interview with Shahnoor Ahmed, Chairmen & CEO, Spectrum VMLY&R
Going digital
National Bank of Pakistan finally takes the plunge.
Taste the new Tang
Mondeléz Pakistan introduces a ‘new and improved’ Tang – just in time for Ramzan!