Campaigns for January-February
Mar - Apr 2019
Taimur Ahmed, a former advertising professional and currently, CEO, Megatech Trackers, in profile.
Creativity, not technology, is what makes great ideas.
Asif Wazir Ali on finding the right balance in product assortment.
Pakistan needs to equip its population with digital skills or risk being left behind.
Fashion brands should avoid falling into the trap of functionality.
We have taken them for granted because they come for free, mostly out of nowhere and are used (or abused) liberally,...
In light of the recent controversy over the ad that depicted Naomi Osaka with a lighter skin tone.
A day in the life of a delivery man.
Can Pakistan’s content creators do it?
What are the limitations preventing marine insurance from reaching its underlying potential?
Start-ups have risen to the challenge, but can they sustain in the long-term?
A review of some of the recent campaigns.
How to capitalise on the momentum of social media trends.
In conversation with Badar Badat, President, FIATA & Chairman, Transhold Pvt Limited.
The missing links that prevent a market worth $34.2 billion from doubling its potential.
Julian Saunders on the quietly absolutist Marie Kondo.
Some of best recent ad campaigns.
The hands say it all.
With their new logo and packaging, the company is targeting anyone and everyone who is young at heart.
Tuc continues to bridge the hunger gap.