Aurora Magazine

Promoting excellence in advertising

Sep - Oct 2018


Hitting the beauty spot

Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.

Beauty is the beast

Umair Saeed shames an industry that undermines the self-confidence of both women and men.

Organic spurts

Examining the rising local organic personal care segment in Pakistan.

Sowing the seeds

Do Pakistani companies have the right components in place to bring their CSR projects to fruition?


Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.
Published in Sep-Oct 2018 Campaigns