Top 5 Design Ideas of 2018
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Sep - Oct 2018
Recent
Published in Sep-Oct 2018
Campaigns
Chain of fools or tool for the wise?
The impact of Blockchain on advertising.
The medium is still the message
Why controlling where your brand is seen matters even more today.
Intelligent marketing
How artificial intelligence can be applied in marketing.
The beauty proposition
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
Moving beyond outer beauty
Why local beauty brands need to move away from stereotypical communication.
The ethics of influencer marketing
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Hitting the beauty spot
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
The power of the beauty blogger
The impact of social media on beauty products.
Beauty is the beast
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
The price of a close shave
How disruption is threatening Gillette's dominance.
How to be presentation perfect
How advertising professionals can make impressive presentations.
When entrepreneurs don't think big
Interview with Khurram Zafar, Director, National Incubation Centre.
An eye for beauty
Humayun Farooq, Marketing Director Health, RB Pakistan, in profile.
Organic spurts
Examining the rising local organic personal care segment in Pakistan.
Balancing mind, body and soul
Aamna Haider Isani on juggling people, home and work.
Haleeb diversifies
Interview with Memosh Khawaja, CEO, Haleeb Foods Limited.
Sowing the seeds
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
"Local manufacturers need a level playing field"
Interview with Amir Maskatiya, CEO, Maskatiya Industries.
Who killed advertising?
A review of Ken Auletta's bestseller Frenemies.
THE BUSINESS OF BEAUTY
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.
Campaign Watch
A review of some of the latest advertising campaigns.
How Musk lost his magic
What lies ahead for Elon Musk.
Campaigns for JULY – AUGUST
Campaigns for July – August
Upward and onward to greatness: Stan Lee (1922-2018)
How Stan Lee built the Marvel brand.
A few of my favourite things
A look at some of the best ad campaigns of 2018 so far.
National Foods' new thinking on new flavours
Will National foods' new approach work?