From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Sep - Oct 2018
Published in Sep-Oct 2018
The impact of Blockchain on advertising.
Why controlling where your brand is seen matters even more today.
How artificial intelligence can be applied in marketing.
Umair Kazi on how we happily succumb to the persuasive lure of a beauty proposition.
Why local beauty brands need to move away from stereotypical communication.
As influencer marketing gains traction as a communication platform, the need to regulate it has become essential.
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
The impact of social media on beauty products.
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
How disruption is threatening Gillette's dominance.
How advertising professionals can make impressive presentations.
Interview with Khurram Zafar, Director, National Incubation Centre.
Humayun Farooq, Marketing Director Health, RB Pakistan, in profile.
Examining the rising local organic personal care segment in Pakistan.
Aamna Haider Isani on juggling people, home and work.
Interview with Memosh Khawaja, CEO, Haleeb Foods Limited.
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Interview with Amir Maskatiya, CEO, Maskatiya Industries.
A review of Ken Auletta's bestseller Frenemies.
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.
A review of some of the latest advertising campaigns.
What lies ahead for Elon Musk.
Campaigns for July – August
How Stan Lee built the Marvel brand.
A look at some of the best ad campaigns of 2018 so far.
Will National foods' new approach work?