Aurora Magazine

Promoting excellence in advertising

Omar Farooq

Localising the Global Strategy

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq. Updated 21 Jul, 2024 11:09pm
Downsizing on the Value

Downsizing on the Value

As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition. Published 10 May, 2024 11:40am