Does Pakistan Care About Sustainability?
Insights from Aurora’s Dipstick on sustainability.
Alifya Sohail
Shark Tank Pakistan: A High-Stakes Reality Check?
Alifya Sohail examines whether Shark Tank Pakistan stays the course
and delivers real value to Pakistan’s aspiring start-ups.
Trial by Algorithm
When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
“Once our video infrastructure is on-chain, creators and audiences will have ownership of content, making it impossible for any single entity to remove or control that content”
Alifya Sohail speaks to Umair Masoom, Founder and MD, Myco, about the benefits Myco’s Web3 streaming platform will bring to audiences.
The Pragmatic Subversive
Alifya Sohail profiles Fahad Bombaywala, ECD, M&C Saatchi Group.
“We made thrifting cool again by building a community and a culture around it”
Nofal Khan, CEO, Swag Kicks, speaks to Alifya Sohail about the evolution of Swag Kicks since its inception in 2019.
Substance Over Symbolism
Alifya Sohail profiles Rabel Sadozai, Director, Marketing and Sales, Fatima Group.
New Frontiers in Climate Science: Pakistan’s Win
In conversation with Dr Zubair Khalid, recipient of the Gordon Bell Prize 2024.
“The key is to blend global knowledge with local insight so that the solutions are relevant and effective for Pakistan”
Namra Khalid, Founder, Karachi Cartography, speaks to Alifya Sohail about the critical importance of map making in identifying sustainable solutions for communities most affected by climate change.
Grit, Purpose and Authenticity
Alifya Sohail profiles Rifah Qadri, Head of Marketing and Communication, Easypaisa.
The Transformative Power of Collective Efforts
Alifya Sohail charts the journey of Behbud Association, Karachi.
Textured Brilliance: Beyond the Canvas
Alifya Sohail profiles Noorjehan Bilgrami, Visual Artist, Curator and Director, KOEL.
From Inflation to BDS: Survey Report
Insights from Aurora’s Dipstick Consumer Survey conducted in May 2024.
Venturing Into Uncharted Waters
Exclusive: Shark Tank comes to Pakistan.
Rifah Qadri Wins Courageous Client Award at the Caples
Easypaisa's Rifah Qadri becomes first Pakistani to win the Courageous Client award for the Audio Nikahnama campaign.
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
One Nikahnama at a Time
Alifya Sohail covers Easypaisa's ‘Audio Nikahnama’ campaign.
KAMN Members Vote on Their Favourite Ads
Alifya Sohail reports on KAMN’s new initiative.