Aurora Magazine

“The boldest clients are those who let people play with their brands”

Sophia Khan speaks to David Wheldon, President Emeritus, World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London. Published 13 Mar, 2025 02:18pm

Easypaisa Sets a New Safety Standard for OOH

Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety. Updated 10 Mar, 2025 02:09pm

A Portrayal Drawn in Music

Sophia Khan profiles Usman Riaz, Director, The Glassworker. Updated 18 Jan, 2025 12:15pm

“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”

Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival. Published 06 Jan, 2025 12:41pm

“Spotify is the most downloaded audio streaming app in Pakistan”

Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024. Published 05 Dec, 2024 05:50pm

Nausicaä of the Valley of the Wind

Released in 1984, Sophia Khan revisits a film that presages what could lie ahead for us. Published 29 Oct, 2024 01:33pm

“Batteries are the future; they are the core missing piece in the energy transition puzzle”

Sophia Khan speaks to Mujtaba Haider Khan, CEO, Reon Energy, about the transformation in Pakistan’s energy landscape. Updated 04 Nov, 2024 03:08pm

A Certain Timelessness

Sophia Khan explores the reasons why Pakistani households have favoured Galleria Gultex for over 90 years. Updated 01 Oct, 2024 10:15am

“Fashion has been commercialised to the extent that people do not appreciate the art behind it”

Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone. Updated 19 Sep, 2024 12:23pm

Living The Design Dream

Sophia Khan profiles Purnia Farrukh, Founder and Lead Designer, Itereight. Updated 19 Jul, 2024 11:18am

Cola Next Rides the Boycott

What's next for Cola Next? Updated 06 Dec, 2024 01:34pm

Karachi Farmers Market

Take a walk through the Karachi Farmers Market with Aurora. Updated 09 May, 2024 03:55pm

A Boost for Pakistan’s Creative Economy

Sophia Khan meets the founders of the newly established Karachi Film School. Updated 02 May, 2024 04:14pm

Expert Services and Customer Satisfaction

The story of Snowhite Drycleaners. Updated 06 Dec, 2024 01:50pm

A Passion for Shaping Minds

Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda. Updated 06 Dec, 2024 01:38pm