“Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered”
Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.
Sophia Khan
“From a wellness perspective, advertising is the worst industry to be in”
Sophia Khan speaks to Amafah Mubashir, Founder, Asana Wellness,
about her journey into the wellness space.
“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.
A Portrayal Drawn in Music
Sophia Khan profiles Usman Riaz, Director, The Glassworker.
“The different communities that exist within Pakistan are unhappy because their issues are being ignored and no one is trying to uplift their culture”
Sophia Khan speaks to Mohammad Ahmed Shah, President, Arts Council of Pakistan (ACP), Karachi, about the importance of cultural programming and the recent World Culture Festival.
“Spotify is the most downloaded audio streaming app in Pakistan”
Sophia Khan speaks to Talha Hashim, Marketing Manager, Spotify Pakistan, Bangladesh, Sri Lanka and UAE, about Spotify’s growth in Pakistan, the recent House of Icons exhibition and Spotify Wrapped 2024.
Nausicaä of the Valley of the Wind
Released in 1984, Sophia Khan revisits a film that presages what could lie ahead for us.
“Batteries are the future; they are the core missing piece in the energy transition puzzle”
Sophia Khan speaks to Mujtaba Haider Khan, CEO, Reon Energy,
about the transformation in Pakistan’s energy landscape.
A Certain Timelessness
Sophia Khan explores the reasons why Pakistani households have
favoured Galleria Gultex for over 90 years.
“Fashion has been commercialised to the extent that people do not appreciate the art behind it”
Sophia Khan speaks to Mohsin Ali Tawasuli, former creative director at Sana Safinaz, about the evolution of Pakistan’s fashion industry and why he wants to move out of his comfort zone.
Living The Design Dream
Sophia Khan profiles Purnia Farrukh, Founder and Lead Designer, Itereight.
Cola Next Rides the Boycott
What's next for Cola Next?
Karachi Farmers Market
Take a walk through the Karachi Farmers Market with Aurora.
A Boost for Pakistan’s Creative Economy
Sophia Khan meets the founders of the newly established Karachi Film School.
Expert Services and Customer Satisfaction
The story of Snowhite Drycleaners.
A Passion for Shaping Minds
Sophia Khan profiles Mustafa Hussain, Senior Manager, Corporate Communications and PR, Foodpanda.