Aurora Magazine

Promoting excellence in advertising

Ad Mad Dude

The Rise (and Fall) of Brand Purpose

The Rise (and Fall) of Brand Purpose

The future of branding is not about pretending you are saving the world. It's about delivering real value with transparency and a healthy dose of honesty, argues Ad Mad Dude. Published 16 Jan, 2025 12:50pm
Gen Z Ka Falooda

Gen Z Ka Falooda

In their pursuit of Gen Z, brands often find themselves navigating a minefield of clichés and questionable content, writes Ad Mad Dude. Published 10 May, 2024 11:48am
Cut the Rap, They’ve Won Cannes

Cut the Rap, They’ve Won Cannes

Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude. Updated 07 Sep, 2023 05:06pm