Aurora Magazine

Promoting excellence in advertising

Mehr Husain

The Sower: Bapsi Sidhwa (1938-2024)

The Sower: Bapsi Sidhwa (1938-2024)

Mehr Husain on how Bapsi Sidhwa planted seeds of curiosity in the minds of Pakistani readers and writers, prompting questions about land, loss, inheritance and Partition. Updated
Champion of the Third Path

Champion of the Third Path

Mehr Husain profiles Hira Mohibullah, Executive Creative Director, BBDO Pakistan. Published
Crafting Change

Crafting Change

Crafts and artisanal work have the potential to change livelihoods as well as another dimension to urban lifestyle trends. Published