The social media preferences of different generations.
Sana Ahmad Safdar
Generation, Sana Safinaz and Khaadi campaigns for lawn are a breath of fresh ad air.
Comparative combat, like any form of drama, successfully manages to draw consumers in and get the brand noticed.
Is the name-change a game changer?
Why Shan's "Khushiyan Chakh Lo" series works.
How some TV shows and movies manage to retain popularity long after they have first aired.
Why cat memes circulate so easily. And more.