Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Updated12 Jul, 202402:44pm
As new theories and knowledge come on stream, marketers will have to make concerted efforts to expose themselves to new learning streams, writes Sheikh Adil Hussain.
Published26 Feb, 202410:45am
Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base.
Updated24 Oct, 202311:55am
Distribution models for grocery trade are well-entrenched and functioning, but technology could become a potent disrupting force.
Updated07 Sep, 202102:02pm
Sheikh Adil Hussain delivers a clear call. The industry must assume collective responsibility to address a collective failure.
Published25 Nov, 202001:31pm
