What Does Gen Z Really Want?
To find out, Muneeb Akram speaks to three Gen Z creatives.
M. Muneeb Akram
The Perfect Switch
Muneeb Akram reviews Pakistan Cable’s recent campaign.
Pakistan's Confusing Relationship With TikTok
Love it or hate it, you cannot ignore TikTok.
A Maza-y Ka Ad in All This Hate
Muneeb Akram on a local campaign that struck the right chords.
Why Is Urdu Difficult for Us?
Muneeb Akram on why Pakistan's national language struggles not just in general but in advertising too.
Is Your Client Really So Unreasonable?
Muneeb Akram experiences a change in perspective after moving to the client side.
A Few of my Favourite Things
A review of some of the best ad campaigns.