Muhammad Ali Khan on how personal care brands have evolved their messaging.
Updated 18 Oct, 2023 02:50pm
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
Published 14 Jul, 2023 03:34pm
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Published 19 May, 2023 03:57pm
Banks need to significantly differentiate their Roshan Digital Account offering, argues Muhammad Ali Khan.
Published 07 Mar, 2023 05:35pm
Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically.
Published 27 Dec, 2022 11:56am
Fintechs are doing themselves no favours by just focusing on ease and convenience.
Published 20 Oct, 2022 12:25pm
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Published 14 Jul, 2022 10:57am
Muhammad Ali Khan on how to acquire authentic brand power.
Published 02 Jun, 2022 10:10am
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Published 22 Mar, 2022 12:32pm
Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground...
Published 11 Jan, 2022 05:33pm
A fictitious account of how to bridge the gap between the advertising industry and academia.
Published 19 Oct, 2021 01:26pm
Muhammad Ali Khan drills down into what lies at the core of creativity.
Updated 02 Sep, 2021 11:56am
How we can escape the mass confusion caused by ineffective public messaging regarding Covid-19 SOPs?
Updated 14 Jul, 2021 03:18pm
Muhammad Ali Khan calls for better collaboration between academics and practitioners.
Published 30 Jun, 2021 02:26pm
What it takes to be a marketer in today’s evolved marketing landscape.
Published 24 Jun, 2021 05:07pm
Why social listening needs to be an integral part of your marketing strategy.
Published 11 May, 2021 02:08pm
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Published 07 May, 2021 12:22pm
Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status.
Published 16 Mar, 2021 01:00pm
A day in the life of Don Draper navigating the advertising scene in Karachi.
Published 09 Feb, 2021 04:14pm
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Published 09 Feb, 2021 04:06pm
