Aurora Magazine

Promoting excellence in advertising

Muhammad Ali Khan

Easy Peasy and Then What?

Easy Peasy and Then What?

Fintechs are doing themselves no favours by just focusing on ease and convenience. Published 20 Oct, 2022 12:25pm
The Sound of Successful Brands

The Sound of Successful Brands

Music is an effective creative tool to enhance a brand’s equity and achieve marketing objectives. Published 14 Jul, 2022 10:57am
Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm
Regaining the Creative Space

Regaining the Creative Space

Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground... Published 11 Jan, 2022 05:33pm
The Campus-Agency Project

The Campus-Agency Project

A fictitious account of how to bridge the gap between the advertising industry and academia. Published 19 Oct, 2021 01:26pm
Locked Down In Confusion

Locked Down In Confusion

How we can escape the mass confusion caused by ineffective public messaging regarding Covid-19 SOPs? Updated 14 Jul, 2021 03:18pm
So You’re in Marketing?

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm
The Professor & One

The Professor & One

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 07 May, 2021 12:22pm
Disruption as a Status

Disruption as a Status

Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status. Published 16 Mar, 2021 01:00pm
Draper in Desi Land

Draper in Desi Land

A day in the life of Don Draper navigating the advertising scene in Karachi. Published 09 Feb, 2021 04:14pm
The Russian Circus

The Russian Circus

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 09 Feb, 2021 04:06pm
Strategy 101

Strategy 101

The role of strategists in today’s advertising scene. Updated 16 Dec, 2020 01:10pm
Life and Death

Life and Death

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:22pm
Fragile Masculinity

Fragile Masculinity

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 18 Oct, 2020 01:36pm