Aurora Magazine

Promoting excellence in advertising

Muhammad Ali Khan

Locked Down In Confusion

Locked Down In Confusion

How we can escape the mass confusion caused by ineffective public messaging regarding Covid-19 SOPs? Updated 14 Jul, 2021 03:18pm
So You’re in Marketing?

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm
The Professor & One

The Professor & One

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 07 May, 2021 12:22pm
Disruption as a Status

Disruption as a Status

Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status. Published 16 Mar, 2021 01:00pm
Draper in Desi Land

Draper in Desi Land

A day in the life of Don Draper navigating the advertising scene in Karachi. Published 09 Feb, 2021 04:14pm
The Russian Circus

The Russian Circus

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 09 Feb, 2021 04:06pm
Strategy 101

Strategy 101

The role of strategists in today’s advertising scene. Updated 16 Dec, 2020 01:10pm
Life and Death

Life and Death

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:22pm
Fragile Masculinity

Fragile Masculinity

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 18 Oct, 2020 01:36pm
Come Dine With Me!

Come Dine With Me!

Freddie Mercury and Marilyn Monroe dine at the iconic Metropole Hotel. Updated 25 Sep, 2020 03:40pm
The Great Balancing Act

The Great Balancing Act

How you can achieve the perfect balance in the data versus creativity debate. Published 02 Jul, 2020 04:00pm