Aurora Magazine

Promoting excellence in advertising

Muhammad Ali Khan

Disruption as a Status

Disruption as a Status

Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status. Published 16 Mar, 2021 01:00pm
Draper in Desi Land

Draper in Desi Land

A day in the life of Don Draper navigating the advertising scene in Karachi. Published 09 Feb, 2021 04:14pm
The Russian Circus

The Russian Circus

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 09 Feb, 2021 04:06pm
Strategy 101

Strategy 101

The role of strategists in today’s advertising scene. Updated 16 Dec, 2020 01:10pm
Life and Death

Life and Death

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:22pm
Fragile Masculinity

Fragile Masculinity

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 18 Oct, 2020 01:36pm
Come Dine With Me!

Come Dine With Me!

Freddie Mercury and Marilyn Monroe dine at the iconic Metropole Hotel. Updated 25 Sep, 2020 03:40pm
The Great Balancing Act

The Great Balancing Act

How you can achieve the perfect balance in the data versus creativity debate. Published 02 Jul, 2020 04:00pm
Campaign Watch

Campaign Watch

Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns. Published 21 Apr, 2020 02:10pm
A Short Tale of AdAsia 2019

A Short Tale of AdAsia 2019

Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience. Updated 24 Jun, 2020 03:20pm