Aurora Magazine

Promoting excellence in advertising

Muhammad Ali Khan

Rethinking B2B

Rethinking B2B

Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored. Published 22 Mar, 2022 12:32pm
Regaining the Creative Space

Regaining the Creative Space

Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground... Published 11 Jan, 2022 05:33pm
The Campus-Agency Project

The Campus-Agency Project

A fictitious account of how to bridge the gap between the advertising industry and academia. Published 19 Oct, 2021 01:26pm
Locked Down In Confusion

Locked Down In Confusion

How we can escape the mass confusion caused by ineffective public messaging regarding Covid-19 SOPs? Updated 14 Jul, 2021 03:18pm
So You’re in Marketing?

So You’re in Marketing?

What it takes to be a marketer in today’s evolved marketing landscape. Published 24 Jun, 2021 05:07pm
The Professor & One

The Professor & One

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 07 May, 2021 12:22pm
Disruption as a Status

Disruption as a Status

Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status. Published 16 Mar, 2021 01:00pm
Draper in Desi Land

Draper in Desi Land

A day in the life of Don Draper navigating the advertising scene in Karachi. Published 09 Feb, 2021 04:14pm
The Russian Circus

The Russian Circus

From 'The Candy Jar: Good Ideas to Chew On' – an online series. Published 09 Feb, 2021 04:06pm
Strategy 101

Strategy 101

The role of strategists in today’s advertising scene. Updated 16 Dec, 2020 01:10pm
Life and Death

Life and Death

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:22pm
Fragile Masculinity

Fragile Masculinity

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 18 Oct, 2020 01:36pm
Come Dine With Me!

Come Dine With Me!

Freddie Mercury and Marilyn Monroe dine at the iconic Metropole Hotel. Updated 25 Sep, 2020 03:40pm