The Silent Giants
Muhammad Ali Khan comments on the brands that continue to flourish despite never advertising.
Muhammad Ali Khan
The Top 5 Campaigns of 2023
Muhammad Ali Khan picks his Top 5 campaigns of 2023.
The Beauty of Self-Discovery
Muhammad Ali Khan on how personal care brands have evolved their messaging.
Are Brands Missing the Digital Point?
Stuck in a legacy mindset, brands are failing to use the unique features and functionalities that digital offers in their campaigns, argues Muhammad Ali Khan.
How To Build Generation-Proof Brands
Muhammad Ali Khan discusses how brands can consistently ensure long-term success by staying relevant across generations.
Too Much Vanilla and Not Enough Shine
Banks need to significantly differentiate their Roshan Digital Account offering, argues Muhammad Ali Khan.
Putting Strategy First
Muhammad Ali Khan discusses some Pakistani advertising campaigns that made a difference strategically.
Easy Peasy and Then What?
Fintechs are doing themselves no favours by just focusing on ease and convenience.
The Sound of Successful Brands
Music is an effective creative tool to enhance a brand’s equity and
achieve marketing objectives.
Thought Leadership as a Communication Strategy
Muhammad Ali Khan on how to acquire authentic brand power.
Rethinking B2B
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Regaining the Creative Space
Traditional agencies have lost their monopoly on the creative function, but they still have a chance to regain lost ground...
The Campus-Agency Project
A fictitious account of how to bridge the gap between the advertising industry and academia.
Dissecting the Creative Process
Muhammad Ali Khan drills down into what lies at the core of creativity.
Locked Down In Confusion
How we can escape the mass confusion caused by ineffective public messaging regarding Covid-19 SOPs?
Bringing the Marketing Function to Class – and Vice Versa
Muhammad Ali Khan calls for better collaboration between academics and practitioners.
So You’re in Marketing?
What it takes to be a marketer in today’s evolved marketing landscape.
Speak Well… Listen Better
Why social listening needs to be an integral part of your marketing strategy.
The Professor & One
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Disruption as a Status
Muhammad Ali Khan, AD Creative & Strategy, Spectrum VMLY&R, on achieving brand leadership status.