Asrar Alam imagines the future of advertising 20 years from now.
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
Asrar Alam lists a few of his favourite recent campaigns.
In the rush to deliver, young creatives are forgetting the art and science of conceptualising big ideas, argues Asrar Alam.
"Bring life to concepts by putting them under a big idea and letting them fly."
Ideas to make WFH feel like a day at work.
Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience.
The question is: Where is the tipping point at which you cannot find a good resource on a cheap package?
By repeating the same words in our communication, we are robbing them of their effectiveness.
Creative people don’t come with labels, so are agencies looking for them in the right places?
Asrar Alam laments a singular lack of originality.
Gender stereotyping in the world of Pakistani advertising.
The Associate Creative Director of Manhattan International shares his favourite ads.