Aurora Magazine

Promoting excellence in advertising

Asrar Alam

Roaming in an Idealess Universe

Roaming in an Idealess Universe

In the rush to deliver, young creatives are forgetting the art and science of conceptualising big ideas, argues Asrar Alam. Published 01 Feb, 2022 02:13pm
I Hate Ads!

I Hate Ads!

"Bring life to concepts by putting them under a big idea and letting them fly." Updated 29 Dec, 2021 10:45am
A Short Tale of AdAsia 2019

A Short Tale of AdAsia 2019

Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience. Updated 24 Jun, 2020 03:20pm
Survival of the cheapest

Survival of the cheapest

The question is: Where is the tipping point at which you cannot find a good resource on a cheap package? Published 23 Nov, 2019 10:01am
Eight must-watch timeless ads

Eight must-watch timeless ads

The Associate Creative Director of Manhattan International shares his favourite ads. Updated 19 Nov, 2017 03:44pm