The evolution of brands into lifestyle experiences is not just a trend; it is a
strategic move aimed at reshaping the consumer landscape, writes Asrar Alam.
Updated 25 Sep, 2024 11:41am
Why is teamwork so hard to achieve in our ad industry? Asrar Alam and Sameen Rashid pose the question.
Published 10 May, 2024 11:27am
Asrar Alam imagines the future of advertising 20 years from now.
Published 19 Jan, 2024 02:22pm
Asrar Alam discusses the infinite possibilities AI can bring to creativity.
Published 14 Jul, 2023 02:52pm
Asrar Alam lists a few of his favourite recent campaigns.
Published 17 Mar, 2022 10:58am
In the rush to deliver, young creatives are forgetting the art and science of conceptualising big ideas, argues Asrar Alam.
Published 01 Feb, 2022 02:13pm
"Bring life to concepts by putting them under a big idea and letting them fly."
Updated 29 Dec, 2021 10:45am
Ideas to make WFH feel like a day at work.
Updated 16 Jul, 2020 02:04pm
Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience.
Updated 24 Jun, 2020 03:20pm
The question is: Where is the tipping point at which you cannot find a good resource on a cheap package?
Published 23 Nov, 2019 10:01am
By repeating the same words in our communication, we are robbing them of their effectiveness.
Published 26 Jun, 2019 09:54am
Creative people don’t come with labels, so are agencies looking for them in the right places?
Updated 05 Apr, 2019 11:17am
Asrar Alam laments a singular lack of originality.
Published 03 Oct, 2018 09:45am
Gender stereotyping in the world of Pakistani advertising.
Updated 14 Mar, 2018 03:37pm
The Associate Creative Director of Manhattan International shares his favourite ads.
Updated 19 Nov, 2017 03:44pm
