As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
We are living in the age of digi sapiens and brands will need market research even more than before to understand them
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
The evolution of media advertising platforms in Pakistan.
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.