Faster, Smarter and More Personal
Noaman Asar discusses how AI will transform our lives as consumers.
Noaman Asar
Great Expectations
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
From Crunching Numbers To Storytelling Scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift, writes Noaman Asar.
Understanding Pakistan’s New Consumers
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Decoding digi sapiens
We are living in the age of digi sapiens and brands will need market research even more than before to understand them
From crunching numbers to storytelling scenarios
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
From tea peddlers to digital engagers
The evolution of media advertising platforms in Pakistan.
Ultra connected and always ready to escape
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.