Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
Updated 16 Jan, 2024 02:47pm
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift, writes Noaman Asar.
Published 12 Jun, 2023 05:42pm
As Gen Z increasingly defines what the market will be in Pakistan, brands must understand these important new consumers.
Published 16 Jan, 2023 11:05am
We are living in the age of digi sapiens and brands will need market research even more than before to understand them
Updated 05 Mar, 2019 10:39am
To remain relevant to brand supremacy, market research companies need to rapidly effect a paradigm shift.
Updated 15 May, 2018 10:56am
The evolution of media advertising platforms in Pakistan.
Updated 27 Feb, 2018 09:39am
Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun.
Updated 17 Feb, 2017 09:45am
