President and CEO, U Microfinance Bank, on the challenges that come with operating in the rural retail banking sphere.
EFU's strategic response to Covid-19.
An exciting new concept that is well worth the visit and the support of Karachi’s citizens.
Sadia Kamran on what makes the new 'Flamin' Hot' Lays chips special.
KhairKhwah's thought-provoking campaign.
Will the launch of NayaPay solve Pakistan’s online payment problems?
How Kala Kola is levelling up.
Anfords Pakistan's launch of the country's first locally manufactured cream cheese spread.
Unilever Pakistan launches a new taste in mayo.
Sadia Kamran on the launch of Roshan Digital Account.
What the withdrawal of the income tax exemption from IT/IT enabled services means.
How the recent drop in interest rates has proved to be a boon for the automotive industry.
Can Pakistan’s automotive industry take the plunge into the 21st century?
Sadia Kamran on what Coke Studio 2020 entailed.
The Mezan Ultra Rich Tea campaign is far from stereotypical tea making procedures and conversations.
Rio launches ‘Blueberry Magic’ variant featuring the fun-loving Obos.
Delite’s product line is promoted via their ‘Khayal Rakhain’ campaign.
HabibMetro Bank's 2020 campaign celebrates their legacy.
State Life Insurance Corporation of Pakistan recently launched their first-ever digital campaign
“We saw a window for humor and plugged it in; we arrived at the concept organically.”