Aurora Magazine

“We are committed to making wellness accessible and affordable to the average consumer”

Sadia Kamran speaks to Dr Anum Akhai, Chief Growth Officer, Martin Dow Group and Director, Welnox, on the evolution and future of the wellness market in Pakistan. Updated 02 May, 2025 11:08am

“We believe that content marketing is the future and we have dedicated resources to creating content to promote our brands”

Umair Mustafa, Head of Marketing, Innovative Biscuits, speaks to Sadia Kamran about his organisation’s journey so far and what makes their products ‘innovative.’ Published 11 Mar, 2025 01:09pm

7up Celebrates Pakistan’s Culinary Diversity

Sadia Kamran covers 7up's Independence Day campaign. Published 27 Jan, 2025 02:42pm

Eclipsing the Market?

Bisconni launches Eclipse, a dark-shelled, cream sandwich cookie, as part of its Prime portfolio range Published 13 Jan, 2025 10:32am

A Bump Up For Friendship

Sadia Kamran covers Candi's latest campaign. Published 20 Oct, 2024 02:52pm

“The biggest challenge we face arises from the mindset that awards can be purchased”

Ashifa Paracha, Founder, Pakistan Digital Awards, speaks with Sadia Kamran about the significance of the recent Digital Leaders Awards and their impact on recognising true digital innovation in Pakistan. Updated 12 Oct, 2024 11:49pm

Pure and Proudly Pakistani

Sadia Kamran covers the launch of Conatural's skincare line for men. Updated 03 Oct, 2024 04:00pm

Kashmir Spreads Its Wings

Sadia Kamran covers Kashmir Cooking Oil's latest campaign. Updated 03 Oct, 2024 03:59pm

The Kachelo Mission

Sadia Kamran reports on the efforts made by Kachelo Fruit Farms to bring A-grade quality produce to Pakistan’s domestic market. Updated 15 May, 2024 03:54pm

Rumble in the Urban Jungle

PSO enters the jungle with their ‘Conquer with Carient’ campaign. Published 27 Feb, 2024 04:31pm

Cadbury Pitches Women’s Cricket

Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers. Updated 08 Jan, 2024 04:56pm

Chilling With Nescafé

Nescafé rolls out Pakistan's first AI-generated campaign to promote its chilled coffee range. Published 04 Jan, 2024 03:28pm

Keep Your Cool With Sprite

Sprite addresses social issues with its latest Thand Rakh campaign. Published 14 Oct, 2023 12:46pm

Celebrating Digital Innovation

The 7th edition of the Pakistan Digital Awards takes place. Published 19 Aug, 2023 12:33pm

When Beauty Doesn’t Have To Be Skin Deep

The HER Beauty skincare line is launched. Published 27 Jun, 2023 03:37pm

Who’s Who in Influencer Marketing

Walee releases the Industry Insights Report 2022. Published 14 Jun, 2023 05:41pm

Working on Egg Appeal

What are the challenges for branded eggs in Pakistan? Updated 16 May, 2023 03:15pm

SBP’s Digital Account Opening Initiative

Despite myriad challenges, digital financial services are on the up, writes Sadia Kamran. Updated 28 Feb, 2023 04:08pm

An Iconic Jingle Makes a Comeback

“We wanted to revive the classic Ae Khuda jingle while giving it a more upbeat spin..." Updated 24 Dec, 2022 01:05pm

Olper’s Launches Cheese

Sadia Kamran covers the launch of Olper's Cheese. Published 19 Dec, 2022 10:48am

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