Discovering Pakistan at Expo 2020 Dubai
"It is almost impossible to walk past the Pavilion without pausing for a moment and taking it in..."
Sheherzad Kaleem
Zong and the colours of Pakistan
Zong’s new commercial in review.
Sparkling Lahore Sets The Stage For AdAsia 2019
The latest feather in Lahore’s crowning glory is its selection as the city to host AdAsia - Asia’s largest ad congress.
Judging Mrs Khan
If we call out Mrs Khan for her outdated opinions, we should remember to stay civil.
Get over the white-o-meter!
Why the crackdown on fairness creams is definitely a good thing.
Moving towards understanding
Ahmed Foods’ new commercial in review.
All ‘daagh’ are not created equally
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
Crazy dreamers
How Nike ads are empowering women.
The best a man can be
Why do people think that Gillette’s new ad is pitting men against women and trying to emasculate men?
A new path to… where?
Bank Alfalah’s new campaign will leave you wondering what it is about.
Engrossing yet flawed
Xcell Mobile's TVC is well executed but not devoid of glaring flaws.
Musically intolerant?
Is the Ko Ko Korina controversy a storm in a teacup, or does it reflect how passionate Pakistanis are about their music?
The train journey to nowhere
Can anyone figure out what's going on in Khaadi's winter campaign?
Get your shark moves ready!
What makes Baby Shark a modern classic?
What was Coca-Cola Thinking?
Why Coke’s latest commercial is a severe letdown.
Refreshing – but rushed
Did Bank Al-Habib’s Defence Day TVC really stand out?
Nike fields controversy
The brand gives a new meaning to its tagline ‘Just do it’.
Making a house a home
Zameen’s latest ad (almost) hits all the right spots.
The saas-bahu narrative with a twist?
Mezan’s new TVC reviewed.
What’s your Gangnam Style?
Gangnam Style, a song by the Korean rap artist, Psy, has become the universal symbol of free expression, joy and peace.