End score 2017
Three advertising campaigns that stood out in 2017.
Sara Qureshi
Top 5 Marketing Fails of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Celebrity restraint
How Fawad Khan's carefully chosen brand endorsements result in greater appreciation and a sense of credibility.
The Top 5 Lifestyles trends of 2016
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
Insights and stereotypes
[Opinion] The best and worst local ads of 2015.
Can we finally watch Netflix in Pakistan?
Why Netflix in Pakistan is such fantastic news, despite some reservations.
The year of manscaping, selfie sticks and organic food
From manscaping and selfie sticks to organic food fetish and crowdfunding – lifestyle trends that dominated last year.
The curious case of 'Black Friday' in Pakistan
How some Pakistani online retailers introduced 'White Friday' sales because in Pakistan 'Friday is never black.’