Transformations in the marketing communications industry require further institutional strengthening of the profession.
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine.
Existing at several levels, the relationship between the State and the Media is of fundamental importance to both.
Paying tribute to Aslam Azhar, the man who gave us PTV.
The impact of excessive placement and frequency is converting advertising into adversitising.