Aurora Magazine

Promoting excellence in advertising

Javed Jabbar

Much Done, More Still to Do

Much Done, More Still to Do

Transformations in the marketing communications industry require further institutional strengthening of the profession. Updated 29 Apr, 2021 11:58am
The censorship dilemma

The censorship dilemma

Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime. Updated 18 Apr, 2018 09:50am
Losing shine

Losing shine

Despite significant strides made over seven decades, compelling factors are combining to tarnish advertising’s shine. Updated 12 Apr, 2018 10:36am
State and Media

State and Media

Existing at several levels, the relationship between the State and the Media is of fundamental importance to both. Updated 05 May, 2017 04:48pm
Adversitising not advertising

Adversitising not advertising

The impact of excessive placement and frequency is converting advertising into adversitising. Updated 04 Jul, 2015 01:34pm