Aurora Magazine

Promoting excellence in advertising

Sara Amjad Qureshi

Inching beyond the stereotype

Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'. Updated Jul 10, 2017 10:40am

Strategising for digital

What agencies must do to slip seamlessly, yet effectively, into the digital space. Updated Jul 05, 2017 02:18pm

The conundrum of fairness

Nothing is as singularly valuable as a pale complexion: it eclipses grave flaws and enhances modest virtues. Updated Jan 30, 2017 01:46pm

Shopping – Then and now

Despite the unlimited choices, space and the convenience, shopping today comes off as frenzied, cold and impersonal. Updated May 10, 2017 10:04am

Endorsing decency?

How Hamza Abbasi is a brand unto himself of late, yet less for his profession and more for his social media soapboxing. Updated Sep 07, 2015 03:17pm

Poetry or vulgarity?

Is the trend of using crass language in advertising a smart move? Updated Jul 06, 2015 01:00pm

Absurd dee-lites!

The success factors behind KitKat Telcum Powder, Butt Murgh Channay and other similar 'delightful' ads. Published Jun 29, 2015 01:49pm

The tiniest of starts

Five ways in which higher educational institutions are changing their approach to their mission. Updated Sep 28, 2015 03:26pm

The big sleep

Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing. Updated Jun 05, 2015 12:29pm

The thought that counts

It takes much more than a fresh thought to create a real big idea. It’s what that thought leads to, that counts. Updated Apr 06, 2015 02:44pm