Aurora Magazine

In Search of Pakistan’s Simorghs

To succeed, young Pakistani creatives need to learn how to go beyond thinking with their head brains only, argues Adnan Syed. Updated 09 Apr, 2024 11:23am

Where’s The Eye-Candy?

Adnan Syed looks at the supermarket shelves and concludes that Pakistani design agencies and their clients need to up their game. Published 09 Jan, 2023 10:38am

Why awards matter

Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work. Published 23 Nov, 2017 10:34am

The DIY ad kit for Islamic banking

Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services. Updated 19 Jul, 2017 03:09pm

The blame game

Five culprits that have impacted creative growth over the past decade or so. Updated 01 May, 2017 03:24pm

Fulfilling dreams less extraordinary

Banks have moved beyond product driven advertising, but are they really connecting with their customer base? Published 05 Oct, 2016 05:03pm

Going shopping for a creative director

Hiring and retaining good creative directors is tough – and the fickle attitude of the new lot doesn't help much. Published 18 Jun, 2016 12:07pm

Memorable encounters

The innovations and opportunities brands deployed to stand out in 2015. Updated 26 Jan, 2016 10:40am

Insipid shelves

Package design needs to be more efficient and enjoyable. Updated 09 Apr, 2015 02:41pm