Aurora Magazine

The Effie's marked the start of a new era in Pakistani advertising Published May 14, 2019 11:31am

Why excellent customer service can truly be disruptive. Published Apr 25, 2019 12:35pm

Brands must learn to plot their influencer strategies much more carefully. Published Feb 21, 2019 10:46am

How can marketers use influencers effectively? Updated Jan 03, 2019 02:53pm

Why are Pakistani ads filled with stereotypical men? Published Nov 19, 2018 02:25pm

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published Nov 01, 2018 04:31pm

What happens when rural consumers don’t buy a city mindset. Published Oct 02, 2018 10:15am

How digital and OOH can take the industry to the next level. Updated Oct 06, 2018 11:45am

It’s time to chuck the silo and go for more integration, Published Aug 28, 2018 04:06pm

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology. Published Aug 13, 2018 05:34pm

The challenges of advertising taboo products in Pakistan. Published Jul 06, 2018 01:22pm

Creativity or innovation is made up of one percent inspiration and 99% perspiration. Published Jun 08, 2018 11:57am

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated Jun 05, 2018 12:30pm

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity. Updated May 30, 2018 11:07am

Are marketing professionals falling prey to displaying intelligence that is artificial? Updated May 26, 2018 01:37pm

Why not embrace Pakistan's cultural narratives to ensure that your brand stands out. Published Apr 24, 2018 07:13pm

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. Published Jan 09, 2018 10:18am

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated Dec 26, 2017 04:21pm

Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu. Updated Dec 08, 2017 03:27pm

Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry. Updated Sep 21, 2017 11:36am