Aurora Magazine

What can Taylor Swift teach you? Published 05 Oct, 2020 03:10pm

Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis. Updated 24 Jun, 2020 03:11pm

How to communicate and respond to customers during the current pandemic. Published 10 Apr, 2020 05:06pm

Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how. Updated 20 Feb, 2020 10:21am

The Effie's marked the start of a new era in Pakistani advertising Published 14 May, 2019 11:31am

Why excellent customer service can truly be disruptive. Published 25 Apr, 2019 12:35pm

Brands must learn to plot their influencer strategies much more carefully. Published 21 Feb, 2019 10:46am

How can marketers use influencers effectively? Updated 03 Jan, 2019 02:53pm

Why are Pakistani ads filled with stereotypical men? Published 19 Nov, 2018 02:25pm

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published 01 Nov, 2018 04:31pm

What happens when rural consumers don’t buy a city mindset. Published 02 Oct, 2018 10:15am

How digital and OOH can take the industry to the next level. Updated 06 Oct, 2018 11:45am

It’s time to chuck the silo and go for more integration, Published 28 Aug, 2018 04:06pm

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology. Published 13 Aug, 2018 05:34pm

The challenges of advertising taboo products in Pakistan. Published 06 Jul, 2018 01:22pm

Creativity or innovation is made up of one percent inspiration and 99% perspiration. Published 08 Jun, 2018 11:57am

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated 05 Jun, 2018 12:30pm

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity. Updated 30 May, 2018 11:07am

Are marketing professionals falling prey to displaying intelligence that is artificial? Updated 26 May, 2018 01:37pm

Why not embrace Pakistan's cultural narratives to ensure that your brand stands out. Published 24 Apr, 2018 07:13pm