Genie in the bottle
How can marketers use influencers effectively?
Tyrone Tellis
Men matter too!
Why are Pakistani ads filled with stereotypical men?
Sowing the seeds
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Get out of the city
What happens when rural consumers don’t buy a city mindset.
Raising advertising standards
How digital and OOH can take the industry to the next level.
The fallacy of thinking in silos
It’s time to chuck the silo and go for more integration,
Digital learning
To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
How to become world-class?
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
‘Pul ’ vs Pull
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Fan power
Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.
Display some genuine intelligence, please!
Are marketing professionals falling prey to displaying intelligence that is artificial?
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Top 5 Content Marketing Initiatives
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Finding Pakistaniat
Tyrone Tellis on giving Pakistani advertising a distinct identity.
Learning from the master
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.
The 'namaloom afraad' of our ad industry
Why we need to celebrate the unknown and unrecognised ‘regular’ people of our advertising industry.
Killing creativity
Both marketing and creativity are a process of trial, error and experimentation.
Branding Pakistan
Can branding London’s double-decker buses change the global negative perception of Pakistan?
Staying tuned to the customer’s expectations
Why traditional retail giants need to understand e-commerce and how it can impact the retail industry.