Aurora Magazine

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am

Companies often find themselves mired by their obsession with productivity at the cost of sustainable achievement. Published 10 Jun, 2022 10:42am

Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question. Published 21 Oct, 2021 11:41am

Why we need to change the way we view productivity. Published 04 Oct, 2021 03:58pm

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published 29 Jun, 2021 02:04pm

PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers. Updated 04 May, 2021 02:11pm

Why expression is its own reward and success and failure insignificant. Updated 04 May, 2021 01:36pm

Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis. Published 05 Mar, 2021 04:00pm

Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes. Published 22 Jan, 2021 04:03pm

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:41pm

What can Taylor Swift teach you? Published 05 Oct, 2020 03:10pm

Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis. Updated 24 Jun, 2020 03:11pm

How to communicate and respond to customers during the current pandemic. Published 10 Apr, 2020 05:06pm

Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how. Updated 20 Feb, 2020 10:21am

The Effie's marked the start of a new era in Pakistani advertising Published 14 May, 2019 11:31am

Why excellent customer service can truly be disruptive. Published 25 Apr, 2019 12:35pm

Brands must learn to plot their influencer strategies much more carefully. Published 21 Feb, 2019 10:46am

How can marketers use influencers effectively? Updated 03 Jan, 2019 02:53pm

Why are Pakistani ads filled with stereotypical men? Published 19 Nov, 2018 02:25pm

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published 01 Nov, 2018 04:31pm