Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Men matter too!

Men matter too!

Why are Pakistani ads filled with stereotypical men? Published Nov 19, 2018 02:25pm
Sowing the seeds

Sowing the seeds

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published Nov 01, 2018 04:31pm
Get out of the city

Get out of the city

What happens when rural consumers don’t buy a city mindset. Published Oct 02, 2018 10:15am
Digital learning

Digital learning

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology. Published Aug 13, 2018 05:34pm
Taboo or not taboo?

Taboo or not taboo?

The challenges of advertising taboo products in Pakistan. Published Jul 06, 2018 01:22pm
How to become world-class?

How to become world-class?

Creativity or innovation is made up of one percent inspiration and 99% perspiration. Published Jun 08, 2018 11:57am
‘Pul ’ vs Pull

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated Jun 05, 2018 12:30pm
Fan power

Fan power

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity. Updated May 30, 2018 11:07am
Finding Pakistaniat

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated Dec 26, 2017 04:21pm
Learning from the master

Learning from the master

Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu. Updated Dec 08, 2017 03:27pm
Killing creativity

Killing creativity

Both marketing and creativity are a process of trial, error and experimentation. Published Jul 29, 2017 11:14am
Branding Pakistan

Branding Pakistan

Can branding London’s double-decker buses change the global negative perception of Pakistan? Updated Jul 19, 2017 03:08pm
BE the change

BE the change

If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks. Published Jun 15, 2017 12:14pm