Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Lost in disruption

Lost in disruption

Why excellent customer service can truly be disruptive.

Published Apr 25, 2019 12:35pm
Charlotte’s Web

Charlotte’s Web

Brands must learn to plot their influencer strategies much more carefully.

Published Feb 21, 2019 10:46am
Men matter too!

Men matter too!

Why are Pakistani ads filled with stereotypical men?

Published Nov 19, 2018 02:25pm
Sowing the seeds

Sowing the seeds

Do Pakistani companies have the right components in place to bring their CSR projects to fruition?

Published Nov 01, 2018 04:31pm
Get out of the city

Get out of the city

What happens when rural consumers don’t buy a city mindset.

Published Oct 02, 2018 10:15am
Digital learning

Digital learning

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology.

Published Aug 13, 2018 05:34pm
Taboo or not taboo?

Taboo or not taboo?

The challenges of advertising taboo products in Pakistan.

Published Jul 06, 2018 01:22pm
How to become world-class?

How to become world-class?

Creativity or innovation is made up of one percent inspiration and 99% perspiration.

Published Jun 08, 2018 11:57am
‘Pul ’ vs Pull

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?

Updated Jun 05, 2018 12:30pm
Fan power

Fan power

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.

Updated May 30, 2018 11:07am
Finding Pakistaniat

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity.

Updated Dec 26, 2017 04:21pm