Tyrone Tellis busts three myths about marketing.
Updated 02 Dec, 2024 12:44pm
Tyrone Tellis invites marketers to take a few leaves from
the rap playbook.
Updated 02 Oct, 2024 02:13pm
Language appropriation is no simple matter, comments Tyrone Tellis.
Published 09 Sep, 2024 02:00pm
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
Updated 08 Sep, 2024 07:28pm
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Published 30 Aug, 2024 12:37am
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Updated 22 Aug, 2024 12:43pm
Tyrone Tellis on what Yusuf Dikeç's performance at the Olympics can teach us about memes and myths.
Updated 21 Aug, 2024 02:38pm
Tyrone Tellis is amazed by Dalda’s Independence Day ad.
Updated 13 Aug, 2024 05:33pm
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Published 24 Jun, 2024 12:01pm
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
Published 10 May, 2024 12:12pm
Is Taylor Swift the Apple of the music industry?
Updated 26 Apr, 2024 04:52pm
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Published 08 Mar, 2024 05:21pm
To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
Published 28 Feb, 2024 03:30pm
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
Published 16 Jan, 2024 04:51pm
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Updated 19 Oct, 2023 05:38pm
A run-down of the MADsemble conference.
Updated 09 Oct, 2023 05:12pm
What can brands learn from Taylor Swift's Eras tour?
Updated 07 Sep, 2023 01:38pm
Every August 14, patriotism is the norm but perhaps a dose of reality is what is really needed.
Updated 14 Aug, 2023 05:07pm
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
Published 18 Jul, 2023 11:46am
Why brands should adopt Wu Wei.
Published 27 Jun, 2023 02:00pm
