Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Do You Fight Or Do You Fawn?

Do You Fight Or Do You Fawn?

Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis. Published 05 Mar, 2021 04:00pm
Questioning Received Wisdom

Questioning Received Wisdom

Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes. Published 22 Jan, 2021 04:03pm
Soldiers Like Flowers

Soldiers Like Flowers

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:41pm
Ticking to the Chimes of TikTok

Ticking to the Chimes of TikTok

Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis. Updated 24 Jun, 2020 03:11pm
Lost in disruption

Lost in disruption

Why excellent customer service can truly be disruptive. Published 25 Apr, 2019 12:35pm
Charlotte’s Web

Charlotte’s Web

Brands must learn to plot their influencer strategies much more carefully. Published 21 Feb, 2019 10:46am
Men matter too!

Men matter too!

Why are Pakistani ads filled with stereotypical men? Published 19 Nov, 2018 02:25pm
Sowing the seeds

Sowing the seeds

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published 01 Nov, 2018 04:31pm
Get out of the city

Get out of the city

What happens when rural consumers don’t buy a city mindset. Published 02 Oct, 2018 10:15am
Digital learning

Digital learning

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology. Published 13 Aug, 2018 05:34pm
Taboo or not taboo?

Taboo or not taboo?

The challenges of advertising taboo products in Pakistan. Published 06 Jul, 2018 01:22pm
How to become world-class?

How to become world-class?

Creativity or innovation is made up of one percent inspiration and 99% perspiration. Published 08 Jun, 2018 11:57am
‘Pul ’ vs Pull

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated 05 Jun, 2018 12:30pm