Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Cry Freedom?

Cry Freedom?

Every August 14, patriotism is the norm but perhaps a dose of reality is what is really needed. Updated 14 Aug, 2023 05:07pm
AI and the Nightingale

AI and the Nightingale

Is AI advertising’s shiny new toy? Tyrone Tellis poses the question. Published 18 Jul, 2023 11:46am
Repositioning Culture for Brand Success

Repositioning Culture for Brand Success

In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out? Published 09 Jun, 2023 03:36pm
We Are All Winners

We Are All Winners

Are the Effies bringing value to Pakistan’s advertising and marketing industries? Updated 08 Jun, 2023 10:19am
The Viral Fairy Tale

The Viral Fairy Tale

Is virality really something we should be running after? Published 24 May, 2023 04:05pm
Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am
Perfectly Imperfect

Perfectly Imperfect

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am
Mind the Gap 

Mind the Gap 

Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question. Published 21 Oct, 2021 11:41am
We Are Not Robots

We Are Not Robots

Why we need to change the way we view productivity. Published 04 Oct, 2021 03:58pm
Marketing Outside the Digital Box

Marketing Outside the Digital Box

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published 29 Jun, 2021 02:04pm