Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am
Perfectly Imperfect

Perfectly Imperfect

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am
Mind the Gap 

Mind the Gap 

Are companies expecting too much from their employees and not enough from themselves? Tyrone Tellis poses the question. Published 21 Oct, 2021 11:41am
We Are Not Robots

We Are Not Robots

Why we need to change the way we view productivity. Published 04 Oct, 2021 03:58pm
Marketing Outside the Digital Box

Marketing Outside the Digital Box

Brand managers need to pay more attention to the fact that many people may not have access to digital media. Published 29 Jun, 2021 02:04pm
Do You Fight Or Do You Fawn?

Do You Fight Or Do You Fawn?

Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis. Published 05 Mar, 2021 04:00pm
Questioning Received Wisdom

Questioning Received Wisdom

Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes. Published 22 Jan, 2021 04:03pm
Soldiers Like Flowers

Soldiers Like Flowers

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Published 03 Dec, 2020 03:41pm
Ticking to the Chimes of TikTok

Ticking to the Chimes of TikTok

Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis. Updated 24 Jun, 2020 03:11pm
Lost in disruption

Lost in disruption

Why excellent customer service can truly be disruptive. Published 25 Apr, 2019 12:35pm
Charlotte’s Web

Charlotte’s Web

Brands must learn to plot their influencer strategies much more carefully. Published 21 Feb, 2019 10:46am