Aurora Magazine

How to communicate and respond to customers during the current pandemic.

Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how.

The Effie's marked the start of a new era in Pakistani advertising

Why excellent customer service can truly be disruptive.

Brands must learn to plot their influencer strategies much more carefully.

How can marketers use influencers effectively?

Why are Pakistani ads filled with stereotypical men?

Do Pakistani companies have the right components in place to bring their CSR projects to fruition?

What happens when rural consumers don’t buy a city mindset.

How digital and OOH can take the industry to the next level.

It’s time to chuck the silo and go for more integration,

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology.

The challenges of advertising taboo products in Pakistan.

Creativity or innovation is made up of one percent inspiration and 99% perspiration.

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity.

Are marketing professionals falling prey to displaying intelligence that is artificial?

Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.

From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.

Tyrone Tellis on giving Pakistani advertising a distinct identity.