Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Lost in disruption

Why excellent customer service can truly be disruptive. Published Apr 25, 2019 12:35pm

Charlotte’s Web

Brands must learn to plot their influencer strategies much more carefully. Published Feb 21, 2019 10:46am

Men matter too!

Why are Pakistani ads filled with stereotypical men? Published Nov 19, 2018 02:25pm

Sowing the seeds

Do Pakistani companies have the right components in place to bring their CSR projects to fruition? Published Nov 01, 2018 04:31pm

Get out of the city

What happens when rural consumers don’t buy a city mindset. Published Oct 02, 2018 10:15am

Digital learning

To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology. Published Aug 13, 2018 05:34pm

Taboo or not taboo?

The challenges of advertising taboo products in Pakistan. Published Jul 06, 2018 01:22pm

How to become world-class?

Creativity or innovation is made up of one percent inspiration and 99% perspiration. Published Jun 08, 2018 11:57am

Pul ’ vs Pull

Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this? Updated Jun 05, 2018 12:30pm

Fan power

Brands should rope in sports fans that are miles ahead of agencies and brand teams in creativity. Updated May 30, 2018 11:07am

Finding Pakistaniat

Tyrone Tellis on giving Pakistani advertising a distinct identity. Updated Dec 26, 2017 04:21pm

Learning from the master

Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu. Updated Dec 08, 2017 03:27pm