Exposing Pakistani Advertising to Global Perspectives
PAS trainings and workshops are bridging a much needed gap in the knowledge base of young marketers.
Tyrone Tellis
‘Home’ is Where Creativity Lies
Why expression is its own reward and success and failure insignificant.
Do You Fight Or Do You Fawn?
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Questioning Received Wisdom
Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes.
Soldiers Like Flowers
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
![Taylor[ed] Marketing](https://i.dawn.com/thumbnail/2020/10/5f7af0f563fae.png)
Taylor[ed] Marketing
What can Taylor Swift teach you?
Ticking to the Chimes of TikTok
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
5 Steps for Brands to Follow in COVID-19
How to communicate and respond to customers during the current pandemic.
New year, new you - there's still time
Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
Lost in disruption
Why excellent customer service can truly be disruptive.
Charlotte’s Web
Brands must learn to plot their influencer strategies much more carefully.
Genie in the bottle
How can marketers use influencers effectively?
Men matter too!
Why are Pakistani ads filled with stereotypical men?
Sowing the seeds
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Get out of the city
What happens when rural consumers don’t buy a city mindset.
Raising advertising standards
How digital and OOH can take the industry to the next level.
The fallacy of thinking in silos
It’s time to chuck the silo and go for more integration,
Digital learning
To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology.
Taboo or not taboo?
The challenges of advertising taboo products in Pakistan.
