Celebrating Advertising
How should the Effies evolve?
Tyrone Tellis
Creating the Climate for Change
In an era where 'change' is a buzzword often thrown around in boardrooms and press releases, Tyrone Tellis explores what it truly takes to bring about meaningful transformation.
The Power of Reframing
Reframing isn’t just a marketing tactic – it’s a game-changer. Tyrone Tellis explores how brands and individuals can redefine perceptions to their advantage.
Bridging the Fulfilment Gap
A generation that asks for nothing more than fulfilment is a good thing, argues Tyrone Tellis.
Grow A Backbone
Tyrone Tellis on why the advertising industry doesn’t just need creativity – it needs a conscience.
Marketing Myths
Tyrone Tellis busts three myths about marketing.
Don’t Say It, Just Rap It
Tyrone Tellis invites marketers to take a few leaves from
the rap playbook.
The Ethics of Language Appropriation
Language appropriation is no simple matter, comments Tyrone Tellis.
Ready to Rise
Tyrone Tellis covers the Dragons of Pakistan Awards 2024.
There are Men (and Then) There are Men
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Mere Hamdard
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Of Myths and Memes
Tyrone Tellis on what Yusuf Dikeç's performance at the Olympics can teach us about memes and myths.
The Failure Revolution
Tyrone Tellis is amazed by Dalda’s Independence Day ad.
I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
Do You Really Understand ROI?
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
The Apple of My Eye
Is Taylor Swift the Apple of the music industry?
Inspiring Confusion on Women’s Day
Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Learning To Collaborate
To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
Finding Freedom in Failure
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
We Are Not Beautiful
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.