Tyrone Tellis
Inhibiting creativity are deep rooted fears compounded by toxicity in the workplace, argues Tyrone Tellis.
Published 05 Mar, 2021 04:00pm
Are Millennials really as they are portrayed to be? It’s time for brands to look beyond labels and stereotypes.
Published 22 Jan, 2021 04:03pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Published 03 Dec, 2020 03:41pm
What can Taylor Swift teach you?
Published 05 Oct, 2020 03:10pm
Why are Pakistani brands ignoring the obvious benefits of using TikTok as a marketing platform, asks Tyrone Tellis.
Updated 24 Jun, 2020 03:11pm
How to communicate and respond to customers during the current pandemic.
Published 10 Apr, 2020 05:06pm
Given up on your new year's resolutions, but still looking to reinvent yourself? Here's how.
Updated 20 Feb, 2020 10:21am
The Effie's marked the start of a new era in Pakistani advertising
Published 14 May, 2019 11:31am
Why excellent customer service can truly be disruptive.
Published 25 Apr, 2019 12:35pm
Brands must learn to plot their influencer strategies much more carefully.
Published 21 Feb, 2019 10:46am
How can marketers use influencers effectively?
Updated 03 Jan, 2019 02:53pm
Why are Pakistani ads filled with stereotypical men?
Published 19 Nov, 2018 02:25pm
Do Pakistani companies have the right components in place to bring their CSR projects to fruition?
Published 01 Nov, 2018 04:31pm
What happens when rural consumers don’t buy a city mindset.
Published 02 Oct, 2018 10:15am
How digital and OOH can take the industry to the next level.
Updated 06 Oct, 2018 11:45am
It’s time to chuck the silo and go for more integration,
Published 28 Aug, 2018 04:06pm
To really be digitally effective, brand managers and agencies need to adopt a more open mindset and thought methodology.
Published 13 Aug, 2018 05:34pm
The challenges of advertising taboo products in Pakistan.
Published 06 Jul, 2018 01:22pm
Creativity or innovation is made up of one percent inspiration and 99% perspiration.
Published 08 Jun, 2018 11:57am
Restaurants in Karachi are expanding into areas on the ‘other side of the bridge’. What can marketers learn from this?
Updated 05 Jun, 2018 12:30pm