Aurora Magazine

Promoting excellence in advertising

Patrick Collister

AI Is on an Energy Bender

AI Is on an Energy Bender

Patrick Collister asks ChatGPT to comment on the escalating environmental costs of digital technology. Published
Courageous Clients

Courageous Clients

Patrick Collister on the three winners of the Caples Awards. Published
Creativity and Risk

Creativity and Risk

Technology and social media have given creativity layers of complexity that need skill in their handling, writes Patrick Collister. Published
Advertising Is Pollution

Advertising Is Pollution

Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister. Updated
The Rise and Rise of PR

The Rise and Rise of PR

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister. Published
Have Ads Lost Their Mojo?

Have Ads Lost Their Mojo?

From the insipid to the utterly infuriating, ads are failing to connect with audiences. Published
An industry confused

An industry confused

Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019 Updated
Olympian misadventures

Olympian misadventures

Advertisers at London’s biggest show did themselves no favours. Published
Not quite everything has changed

Not quite everything has changed

Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective Published
Clients, I'm loving 'em!

Clients, I'm loving 'em!

Why clients who reject work are in fact the best a true creative could hope for. Updated
Hot from Cannes – Part 4

Hot from Cannes – Part 4

Cannes Lions 2015 – A final recap of the hot (and not-so-hot) trends and ideas. Published
Hot from Cannes – Part 3

Hot from Cannes – Part 3

From celebrating taboo breaking campaigns to discussing climate change, the Cannes Lions '15 continue with full flare. Updated