Aurora Magazine

Promoting excellence in advertising

Patrick Collister

Courageous Clients

Courageous Clients

Patrick Collister on the three winners of the Caples Awards. Published 04 Sep, 2024 11:25am
Creativity and Risk

Creativity and Risk

Technology and social media have given creativity layers of complexity that need skill in their handling, writes Patrick Collister. Published 08 Aug, 2024 11:09am
Advertising Is Pollution

Advertising Is Pollution

Twenty-five years ago, the advertising landscape was full of optimism. Today, audiences are scrambling to block ads every way they can. But all is still not lost yet, argues Patrick Collister. Updated 22 Jan, 2024 04:21pm
The Rise and Rise of PR

The Rise and Rise of PR

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister. Published 28 Jun, 2022 11:08am
Have Ads Lost Their Mojo?

Have Ads Lost Their Mojo?

From the insipid to the utterly infuriating, ads are failing to connect with audiences. Published 02 Feb, 2022 11:28am
An industry confused

An industry confused

Patrick Collister, Editor, Directory magazine, on Directory's Top 20 Most-Awarded Campaigns of 2019 Updated 01 Jan, 2020 11:16am
Olympian misadventures

Olympian misadventures

Advertisers at London’s biggest show did themselves no favours. Published 28 Aug, 2018 11:40am
Not quite everything has changed

Not quite everything has changed

Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective Published 06 Feb, 2018 09:50am
Clients, I'm loving 'em!

Clients, I'm loving 'em!

Why clients who reject work are in fact the best a true creative could hope for. Updated 22 Jan, 2016 02:14pm
Hot from Cannes – Part 4

Hot from Cannes – Part 4

Cannes Lions 2015 – A final recap of the hot (and not-so-hot) trends and ideas. Published 30 Jun, 2015 09:48am
Hot from Cannes – Part 3

Hot from Cannes – Part 3

From celebrating taboo breaking campaigns to discussing climate change, the Cannes Lions '15 continue with full flare. Updated 27 Jun, 2015 12:41pm