Truth and Lies Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas. Published 18 Jan, 2024 10:06am
A Few of my Favourite Things Oswald Lucas, Chief Creative Officer, RG Blue Communications lists his favourite ads. Published 01 Aug, 2023 03:28pm
Being at the heart of the story What brands must do to leverage the full potential of branded content. Updated 27 May, 2015 02:39pm