For the Sheer Fun Of It
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
Oswald Lucas
Extinction or Resurgence?
Despite the disruptions of the last three decades, ad agencies have failed to reinvent themselves, argues Oswald Lucas.
Truth and Lies
Although advertising must continue to play its pivotal role in shaping narratives on social media, brands must remain vigilant in not falling prey to the pernicious dangers of misinformation, argues Oswald Lucas.
A Few of my Favourite Things
Oswald Lucas, Chief Creative Officer, RG Blue Communications lists his favourite ads.
Being at the heart of the story
What brands must do to leverage the full potential of branded content.