Aurora Magazine

Promoting excellence in advertising

Tariq Ziad Khan

The Last of the Great Console Wars?

The Last of the Great Console Wars?

Microsoft’s new paradigm shifting positioning strategy may redefine how the business of console gaming is conducted. Published 27 Dec, 2020 04:06pm
Building the future

Building the future

Lego's first global campaign in 30 years aims to push boundaries. Updated 07 Jan, 2020 10:17am
Volkswagen Rebrands

Volkswagen Rebrands

Does VW’s new logo aim to give the company an image makeover? Updated 19 Sep, 2019 10:33am
Nooyi steps down

Nooyi steps down

During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her. Updated 27 Aug, 2018 10:43am
Tencent’s worth

Tencent’s worth

The company that dwarfs Alibaba in size and scale. Updated 11 Apr, 2018 11:33am
Aakhir dil hai Pakistani

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big. Updated 19 Jan, 2018 09:25am