Aurora Magazine

Promoting excellence in advertising

Tariq Ziad Khan

Volkswagen Rebrands

Does VW’s new logo aim to give the company an image makeover? Updated Sep 19, 2019 10:33am

Nooyi steps down

During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her. Updated Aug 27, 2018 10:43am

Tencent’s worth

The company that dwarfs Alibaba in size and scale. Updated Apr 11, 2018 11:33am

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big. Updated Jan 19, 2018 09:25am

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer. Published Dec 11, 2017 03:51pm

Digital accountability

Digital marketing has taken issues such as the invasion of privacy, stalking and hate speech to unprecedented levels. Published Sep 08, 2017 10:29am