Aurora Magazine

Promoting excellence in advertising

Tariq Ziad Khan

Nooyi steps down

Nooyi steps down

During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her. Updated Aug 27, 2018 10:43am
Tencent’s worth

Tencent’s worth

The company that dwarfs Alibaba in size and scale. Updated Apr 11, 2018 11:33am
Aakhir dil hai Pakistani

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big. Updated Jan 19, 2018 09:25am
The Amazon model

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer. Published Dec 11, 2017 03:51pm
Digital accountability

Digital accountability

Digital marketing has taken issues such as the invasion of privacy, stalking and hate speech to unprecedented levels. Published Sep 08, 2017 10:29am
Ephemeral but here to stay

Ephemeral but here to stay

How ephemeral platforms like Snapchat have changed the rules of social media. Published Apr 14, 2017 09:00am