Why teamwork is essential for conceptualising and executing great ideas.
Mar - Apr 2017
My Favourite Things
Tauqeer Muhajir, CEO, Millennium Media in profile.
MCB launches Pakistan’s first SME credit cards.
Rupali Foods launches a new range of biscuits under the brand name 'Whistlez'.
The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish.
How ephemeral platforms like Snapchat have changed the rules of social media.
Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
Interview with Marriyum Aurangzeb, Minister of State for Information, Broadcasting and National Heritage.
In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation.
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
The Mods can be attached to the newly launched Moto Z and Moto Z Play, and cater to specific and specialised needs.
In addition to Pakistani and Indian dramas and films, Tapmad provides live streaming of several Pakistani channels.
The feature aims to serve Pakistanis who do not understand English, but want the benefits a mapping app provides.
Blitz Advertising won the account after an extensive pitch process.
Pakistan State Oil, after a hiatus of almost 10 years, launches a corporate campaign to mark its 40 years in business.
Should brands take the risk and continue investing in Pakistan Super League?
Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding.
The CEO of CoPakistan shares her favourite and not-so-favourite ads.
A reality check for admen and women.
Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women.
The lure of the Government as an advertiser and the complexities that go with it.
The challenges of branding medicines and pharmaceutical companies.
Behavioural economics uses experiments that observe human behaviour in order to uncover how we think.
Marketers looking for innovation need to be creative enough to break silos.
Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.
Existing at several levels, the relationship between the State and the Media is of fundamental importance to both.
Sana Naeem, Head of Creative at The Brand Crew shares her favourite ads.
Ad campaigns released in January–February 2017.
A day in the life of Amber Rahim Shamsi, Anchor of 'Newswise' on Dawn News.
How collaborative efforts by the Government and private sector can help boost Pakistan's entrepreneurial ecosystem.