Aurora Magazine

Promoting excellence in advertising

Mar - Apr 2017

Creative Profile Launches

Shahtaj makes a comeback

The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish.
Digital Interview Awards

See you at #MyWarFace

The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Buzz

Hello, Motos and Mods

The Mods can be attached to the newly launched Moto Z and Moto Z Play, and cater to specific and specialised needs.
Brands

A journey with PSO

Pakistan State Oil, after a hiatus of almost 10 years, launches a corporate campaign to mark its 40 years in business.

The power of place

Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding.
Campaign Watch Opinion Campaigns Feature

Changing the model

Why ad agencies need to move beyond the 'client-servicing' model and become strategic consultancies for their clients.

State and Media

Existing at several levels, the relationship between the State and the Media is of fundamental importance to both.
My Favourite Things Campaign Register Branded Bubbles Making Waves