A Farewell to Brand Love
Telecom companies have virtually abandoned inventive branding that defined their marketing earlier.
Zong 4G
Hits and Misses on August 14
Three great – and three not-so-great – Independence Day ads.
Zong and the colours of Pakistan
Zong’s new commercial in review.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Top 5 Marketing Fails of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.