Talking Heads 2023
Aurora polls Pakistan’s agency heads.
Zohare Ali Shariff
“The function of the PR agency is to generate awareness and create goodwill”
Zohare Ali Shariff, CEO, Asiatic Public Relations Network (APR), speaks to Mariam Ali Baig about PR in Pakistan.
Then or now?
Was advertising ever effective?
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
Adding the seasoning to the marketing salad
Why companies need to invest in their frontline employees.
An urgent question of transparency
Why ethical content marketing is a must for brand building and creating lasting brand recall.