Flaunt or Resist?
Are Pakistan’s Gen Zers rejecting conspicuous consumption?
Maha Shahid poses the question.
youtubers
King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.