Aurora: New Vistas at Birth, In Life, and In Farewell
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
YouTube
Visions in High Octane
Swirling in the obsolescence of gasoline-induced exhaust fumes,
Umair Kazi discerns the ultimate luxury car.
Umair Kazi discerns the ultimate luxury car.
Pakistan’s Quiet Financial Revolution
As Gen Z change the banking and finance game, Umair Mohsin
reflects on how best banks can update their own digital game.
Let the Music Stream
Despite the algorithm, the ways we discover and consume music remain influenced by relationships and sociocultures, writes Laila Dodhy.
Uncool, But Oh So Valuable
Urooj Hussain on the dangers of ignoring Gen X and Millennials in the media mix.
King of Content Cool
Alifya Sohail profiles YouTube star Irfan Junejo.
Auntie Algo and the Perfect Rishta
Auntie Algo has a rather unconventional proposal for Umair Kazi.
Blame the Content Not the Attention Span
Gen Z does not have short attention spans, just an aversion to bad content, argues Sameer Ali.
“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product”
Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.
“We want to rule the world, but for now we will focus on becoming the number one agency in Pakistan”
Rizwan Ahmad & Naveed Seraj, Chief Storyteller and CCO, Viral Edge, speak to Aurora about what makes their digital-first agency different.
Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Sitting Pretty
M. Hussain profiles Mina Salman, Founder, Bagallery.
Cut the Rap, They’ve Won Cannes
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
Turning the Tide
Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
How PSL 2019 trumped war hysteria
PSL triumphed against the odds.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Soul space
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
Finding Nemo
How brands can shine in a VUCA world.
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
The future of media
Media predictions for 2018.
Learning from the master
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.