Aurora Magazine

Promoting excellence in advertising

YouTube

Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm
Sitting Pretty

Sitting Pretty

M. Hussain profiles Mina Salman, Founder, Bagallery. Published 23 Oct, 2023 11:47am
Cut the Rap, They’ve Won Cannes

Cut the Rap, They’ve Won Cannes

Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude. Updated 07 Sep, 2023 05:06pm
Turning the Tide

Turning the Tide

Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world. Updated 02 Jun, 2023 04:00pm
Meals on wheels

Meals on wheels

Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan. Updated 20 Aug, 2018 12:47pm
Harmonise or go bust

Harmonise or go bust

Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands. Published 15 May, 2018 06:23pm
Soul space

Soul space

A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters. Updated 12 Mar, 2019 10:35am
Finding Nemo

Finding Nemo

How brands can shine in a VUCA world. Published 02 Mar, 2018 10:04am
Learning from the master

Learning from the master

Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu. Updated 08 Dec, 2017 03:27pm