Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Updated09 Jul, 202401:08pm
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
Updated12 Jul, 202402:44pm
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Updated07 Mar, 202412:13pm
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
Updated07 Sep, 202305:06pm
Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.
Updated02 Jun, 202304:00pm