Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens—and wallets
YouTube
Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Sitting Pretty
M. Hussain profiles Mina Salman, Founder, Bagallery.
Cut the Rap, They’ve Won Cannes
Pakistani creatives have so much relevant inspiration to draw from at home, so what’s with the rap frenzy that is seizing our advertising, wonders Ad Mad Dude.
Turning the Tide
Media houses in Pakistan are beginning to realise that to remain relevant in a future-facing world, their own future will be inexorably tied to the digital world.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
How PSL 2019 trumped war hysteria
PSL triumphed against the odds.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Meals on wheels
Interview with Nauman Sikandar Mirza, CEO Foodpanda Pakistan.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
E-commerce clients will become bigger advertisers than FMCGs
In conversation with Fouad Husain, CEO, GroupM.
Soul space
A day in the life of Kanwal Anes Ahmed, Founder, Facebook Group Soul Sisters.
Finding Nemo
How brands can shine in a VUCA world.
The SME opportunity in a connected world
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
The future of media
Media predictions for 2018.
Learning from the master
Tyrone Tellis recounts his experiences of attending a Master Class held by Hando Sinisalu.
How not to annoy your audience
Why brands need to create mini duration ads aimed at engaging audiences.
You’ve got (hate) mail!
Is Sarahah internet’s new self-esteem metre?