“Even my business point of view will be creative-driven”
Syed Yawar Iqbal speaks about his recent promotion at JWT | GREY Pakistan from ECD to National Creative Director.
Yawar Iqbal JWT Pakistan
Lessons From Covid-19
How the current crisis forced brands to quickly rethink their communication strategies.
Why Does Fair Matter?
In light of the BLM movement, isn’t it time fairness creams become a thing of the past?
"The amount of nepotism in the advertising industry is insane."
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.