“Even my business point of view will be creative-driven”
Syed Yawar Iqbal speaks about his recent promotion at JWT | GREY Pakistan from ECD to National Creative Director.
Yawar Iqbal interview
"The amount of nepotism in the advertising industry is insane."
A candid conversation with Yawar Iqbal on nepotism, lack of originality and how big MNCs have taken away creativity.