Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
Yasmin Malik
Upping the convenience stakes
Traditional banks need to up their game in the convenience stakes rather than focus on apps.
Get ready for 5G
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
A farewell to brand love
Telecom companies have virtually abandoned an inventive branding that defined their marketing earlier.
Oh Jazz, what have you done?
Has Jazz got a case of the positioning blues?
When branding power meets mobile
It is high time for brands to embrace the mobile web.
A resurgent Yahoo?
How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook.