Aurora Magazine

Promoting excellence in advertising

World Economic Forum

Reshaping Pakistan’s Economy

Reshaping Pakistan’s Economy

Javaid Iqbal discusses why Pakistan must focus on EDTs to sustain long-term economic and social growth. Published
Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated
Embracing the Inevitable

Embracing the Inevitable

Like it or hate it, AI is definitely going to impact ad agencies, writes Afzal Hussain. Published
Intelligent marketing

Intelligent marketing

How artificial intelligence can be applied in marketing. Published