Aurora Magazine

Promoting excellence in advertising

Workplace Culture

The Magic of an Age-Diverse Workplace Moment

The Magic of an Age-Diverse Workplace Moment

Never before have three such distinct generations shared their workplace. The result is a unique choreography that strengthens brand building, writes Selina Rashid. Published 01 Aug, 2025 11:03am
Balance in the Age of the Always-On Culture

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan. Updated 02 May, 2025 02:35pm
In Pursuit of Wellness

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin. Published 29 Apr, 2025 12:23pm
Wellness and the Ad Agency

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer. Updated 21 May, 2025 11:11am