Aurora Magazine

Promoting excellence in advertising

Workplace Culture

Balance in the Age of the Always-On Culture

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan. Published 29 Apr, 2025 12:26pm
In Pursuit of Wellness

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin. Published 29 Apr, 2025 12:23pm
Wellness and the Ad Agency

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer. Published 29 Apr, 2025 12:20pm