Aurora Magazine

Promoting excellence in advertising

work life balance

From Playdates to Pitches

From Playdates to Pitches

On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency. Published 09 May, 2025 03:00pm
The Good, the Bad. The Agency.

The Good, the Bad. The Agency.

Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies. Updated 02 May, 2025 05:02pm
Balance in the Age of the Always-On Culture

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan. Updated 02 May, 2025 02:35pm
In Pursuit of Wellness

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin. Published 29 Apr, 2025 12:23pm
Latte in a Cosy Café

Latte in a Cosy Café

Gen Z has forever redefined the workplace, writes Noor-ul-ain Ali. Published 10 Mar, 2025 09:58am