Aurora Magazine

Promoting excellence in advertising

work life balance

From Playdates to Pitches

From Playdates to Pitches

On this Mother's Day, Nida Haider talks about the similarities between being a mother and running an agency. Published
The Good, the Bad. The Agency.

The Good, the Bad. The Agency.

Taimur Tajik on why a pressure cooker culture is driving creatives away from ad agencies. Updated
Balance in the Age of the Always-On Culture

Balance in the Age of the Always-On Culture

Changing the work culture in Pakistan will involve a collective and concentrated effort from policymakers, employers and employees, writes Fauzia Kerai Khan. Updated
In Pursuit of Wellness

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin. Published
Latte in a Cosy Café

Latte in a Cosy Café

Gen Z has forever redefined the workplace, writes Noor-ul-ain Ali. Published