Inching beyond the stereotype
Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'.
women portrayals in the media
Empowered – not stereotyped
Why we desperately need media representation that empowers women, not stereotypes them.
What do the women in our ads usually do?
Why our brands and ad makers desperately need to think of women as human beings, not appliances or objects.
Does the victimised woman sell better than the empowered one?
Why we all need to step up to the Women’s Media Complaint Cell – and you don’t have to be a woman to do it.