Coming a Long Way and a Long Way Still to Go
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
women in media
Too darned young?
Interview with Sabene Saigol - CEO, RED Communication Arts
#AssumeNothing hashtag gives a wake-up call!
Pushback is the only way to break stereotypes; against men, women and even transgenders.
Celebrating women who make it happen
Maybelline’s digital-focused campaign encourages young Pakistani women to be bold, confident and go-getters.
Inching beyond the stereotype
Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'.
The portrait of a lady
Sahira Kazmi, director and producer, in profile.
Time to toughen up
To be successful, women in the ad profession will just have to work harder at it.
Empowered – not stereotyped
Why we desperately need media representation that empowers women, not stereotypes them.
The Good Mother
Why our media needs to stop showing mothers as domestic pieces of perfection.
What do the women in our ads usually do?
Why our brands and ad makers desperately need to think of women as human beings, not appliances or objects.
Does the victimised woman sell better than the empowered one?
Why we all need to step up to the Women’s Media Complaint Cell – and you don’t have to be a woman to do it.
It’s a woman’s place
When it comes to social media marketing, women have a huge natural advantage.